Resources / Outcomes in Focus

Outcomes in Focus

Outcomes Rocket's ongoing series on what healthcare innovations actually change for patients, clinicians and health systems.

Commercial leadership team reviewing healthcare market intelligence on a laptop and tablet

44.9%

already use podcasts in their marketing

45.8%

of non-hosts doubt podcasts work for their goals

16.8%

track formal ROI, cost versus return

56.9%

plan to increase podcast spend in 12 months