Articles for the Future of Healthcare

AI-driven search is reshaping how information is found and trusted. PR now drives authority, credibility, and business outcomes, placing new pressure on brands to earn visibility not just in their own channels, but in the third-party sources and AI-generated results that audiences increasingly trust..

In medtech, marketing has never been harder. Buying cycles are long, clinical decisions are multi-stakeholder, and product portfolios compete for attention inside the same accounts. So how do the best medtech marketing leaders actually build commercial momentum across a portfolio, not just for a single launch?

The Future State of Healthcare in 2026: The Vision of 30 Leaders Across AI, Clinical Practice, Informatics & Innovation is built from semi-structured interviews with 30 experts and leaders at AIMed 2025. These conversations reflect the perspective of people working close to the realities of care delivery, informatics, innovation, and applied AI.

The B2B go-to-market landscape in 2026 is defined by sustained pressure to deliver predictable, measurable revenue growth amid lengthening buying cycles, intensifying competition, evolving buyer expectations, and rapid technological advancement, particularly the rise of artificial intelligence.

As 2025 comes to an end, Account-Based Marketing (ABM) is more dynamic than ever. Organizations are working in a landscape where personalized engagement, measurable ROI, and AI-driven automation are no longer optional but expected.

Large language models (LLMs) have rapidly become a default source for health advice, from the most basic inquiries such as "What causes migraines?" to more complex ones like "What are the treatment options for autoimmune disorders? However, the sources from which these AI models acquire their medical knowledge remain unclear.

As the wave of artificial intelligence is rising, affecting industry after industry, marketing is undoubtedly at the forefront of this transformation. To gain a comprehensive understanding of the integration of AI in marketing processes, we surveyed 1,229 marketers across various functions and company sizes.