Articles for the Future of Healthcare

As 2025 comes to an end, Account-Based Marketing (ABM) is more dynamic than ever. Organizations are working in a landscape where personalized engagement, measurable ROI, and AI-driven automation are no longer optional but expected.

Large language models (LLMs) have rapidly become a default source for health advice, from the most basic inquiries such as "What causes migraines?" to more complex ones like "What are the treatment options for autoimmune disorders? However, the sources from which these AI models acquire their medical knowledge remain unclear.

As the wave of artificial intelligence is rising, affecting industry after industry, marketing is undoubtedly at the forefront of this transformation. To gain a comprehensive understanding of the integration of AI in marketing processes, we surveyed 1,229 marketers across various functions and company sizes.