Podcast-Powered Growth

Stop paying for episodes. Start paying for accounts.

We'll produce your podcast at no cost. You pay for the PR and ABM program it feeds—and for the monthly report that names the pipeline it opened.

Podcast recording session shown on a tablet and phone

The Problem

45.8% of B2B organizations don't believe podcasts work.

They're not wrong about what they're seeing.
They're wrong about why.

We surveyed the market for our 2026 podcast marketing research, and the pattern is consistent. Organizations spend on the wrong half, publish inconsistently, point episodes at strangers, and then walk into a budget meeting armed with download counts.

Behind the scenes of a podcast production at a healthcare event
  • 41.8%

    put more budget into production than promotion. Nearly one in five spends 80%+ on production alone.

  • 23.3%

    publish weekly. Monthly and unscheduled releases account for more than half of branded podcasts.

  • 15.5%

    target existing customers—usually the most commercially valuable listeners in B2B.

  • 20.4%

    track revenue attribution. Only 16.8% track formal ROI—while 70.8% track engagement.

That last line is the whole problem. Downloads are vanity. Contacts and contracts are sanity.
You cannot defend a channel with completion rates.

The skepticism problem is a measurement problem wearing a costume.

The Reframe

The podcast isn't the product. It's the access engine.

Here's what changes when you stop treating the show as a content asset and start treating it as a spoke in a commercial flywheel.

Live podcast recording session with a healthcare executive guest and host

An invitation to be interviewed is the highest-converting cold outreach in B2B. It isn't a pitch. It's a compliment with a calendar link. The CMO who ignores your sequence answers the podcast invite — and now you have 45 minutes of their attention, a recording, a relationship, and a reason to follow up that isn't a follow-up.

That's not content marketing. That's account-based marketing that happens to produce a podcast.

So we stopped charging for the podcast. We produce it, edit it, publish it, and cut the social assets at no additional cost — because production is not what you should be buying. You should be buying the accounts it opens, the earned media it earns, the AI citations it generates, and the pipeline report that proves it.

What the show feeds

  • ABM
  • Earned media
  • AI visibility
  • Thought leadership
  • Relationships
  • Pipeline
  • Attribution

How It Works

Four moves, running every month.

One conversation becomes account access, distributed authority and measurable pipeline.

Outcomes Rocket recording session on set
  1. Step 1

    Target

    We build and maintain your account list against your ICP and existing customer base. Guest selection becomes an account decision, not an editorial one. Every invitation is aimed at a name that matters to your revenue.

  2. Step 2

    Open

    The invitation is the entry. We handle outreach, booking, and prep. Your team shows up and has a great conversation. We do everything on either side of it.

  3. Step 3

    Multiply

    Each episode becomes earned media pitches, a Forbes Council byline, a transcript engineered for AI citation, clips deployed across AI search surfaces, and a social kit your team can actually use. One conversation, many surfaces.

  4. Step 4

    Prove

    Every month you get a report with names on it. Accounts touched. Guests moved to opportunity. Pipeline influenced. The kind of document that survives a CFO reading it.

The Funnel

Every touch, engineered down the funnel.

The show is the entry point. Behind it runs a sequence that moves a named account from a cold connection to a seat in front of your team.

01 Top of funnel

Reach the account

We build the list and put the invitation in front of the person who signs.

  1. 1

    Build the ICP and the named account list

    Target list

  2. 2

    Personalized connection request and first touch

    LinkedIn

  3. 3

    Podcast invitation sent to the decision-maker

    Email

02 Middle of funnel

Earn the conversation

The invitation turns into a 45-minute recorded conversation your sales team could not have booked cold.

  1. 4

    Booked and recorded: 45 minutes on the show

    Booking + production

  2. 5

    Thank-you note and assets delivered

    Follow-up

  3. 6

    Guest qualified as an opportunity

    Vetting

03 Bottom of funnel

Convert to pipeline

The episode keeps working after it ships, and the relationship lands on your team’s calendar.

  1. 7

    Amplified into earned media, Forbes Council and AI citations

    Multiply

  2. 8

    Decision-maker routed to your sales team, warm

    Handoff

  3. 9

    Named pipeline reported every month

    Prove

You approve the ICP and take the meeting.
The nine steps in between are ours.

Book a 20-minute fit call

The Program

Everything the show feeds.

  • Account strategy & entry

    • Target account list built and maintained against your ICP and existing customers
    • Guest outreach as account entry, tracked from invitation through to opportunity
    • Monthly refresh of the target list against your pipeline priorities
  • Earned media & thought leadership

    • Two structured pitching cycles per month
    • 2 secured media hits per month, guaranteed
    • Press release drafting and editing for announcements, milestones, and program news
    • One Forbes Council article every 2 to 3 months, published as fast as the editors allow
  • AI search visibility

    • Every episode structured question-first and transcript-rich, built to be cited in AI answers
    • Transcript and clip deployment across AI search surfaces
    • Quarterly AI visibility report: where you're being cited, and against which questions
  • Proof

    • Monthly pipeline report: named contacts, guest-to-opportunity movement, influenced pipeline
    • Quarterly ROI review with your executive team

Included at no cost

The production everyone else charges you for.

Four episodes a month, on a weekly cadence that only 23.3% of branded podcasts sustain.

  • Editor working on audio and video post-production

    01

    Audio & video editing

    Professionally edited, mastered and prepared for every major audio and video channel.

  • Host preparing show notes at a recording desk

    02

    Show notes

    Clear, structured show notes and transcript-ready content for every episode.

  • Episode published across platforms on a laptop and phone

    03

    Multi-platform publishing

    Every episode prepared and distributed across the approved podcast platforms.

  • Collage of per-episode social media assets

    04

    Per-episode social kit

    A video sizzle reel and ready-to-use post copy for your team.

Why it's included

We can absorb this because we've produced 5,000+ episodes and the infrastructure is already built. You'd be paying someone else to rebuild it. Don't.

Fit

See if this model fits your team.

This works best for healthcare teams ready to treat their podcast as a commercial system—not simply a content project.

A strong fit

This is a fit if:

  • You're in medtech, healthtech or healthcare services.
  • You have a target account list—or you're ready to build one.
  • Someone on your team can join four conversations a month.
  • You would rather report pipeline than downloads.
  • You want to grow, launch or activate a podcast around measurable ROI.

Not the right fit

This is not a fit if:

  • You only want podcast production.
  • You won't make guest selection a commercial decision.
  • You need meaningful results within 30 days.
  • Downloads and brand awareness are your primary measures.
  • You're uncomfortable combining thought leadership with business development.

Not sure where you land? We'll tell you honestly.

Book a 20-minute fit call

Why us

We built this because
we ran it on ourselves first.

Saul Marquez, founder of Outcomes Rocket, at a healthcare conference

Outcomes Rocket started in 2016 with a podcast and no clients. 2,300+ episodes later, the show is still the single largest source of relationships, credibility, and revenue in the business. Not because of downloads. Because of who was in the room.

Our founder spent 17 years in medical device sales and leadership at Medtronic and Stryker before this. We're healthcare exclusive by choice, which means we know your buyer, your compliance constraints, and your sales cycle without a discovery deck.

And we publish the research. The 2026 podcast marketing report you just read is ours. So is the 2026 State of B2B GTM Strategy Report and the Future of PR report. We're not guessing at what works. We measured it.

  • 2,300+

    Episodes produced

  • 1,000+

    Media appearances

  • Category ownership.

    The go-to marketing partner for medtech and healthtech — the space we chose, and the only one we work in.

Produced Podcasts

We Also Produce Podcasts for
Healthtech & Medtech Leaders

Hear from the leaders we partner with. Tap any card to watch the conversation on YouTube.

FAQ

Questions, answered

It isn't free, it's included. Production is a cost we've already absorbed at scale, and charging you for it would put your budget in exactly the place our research says it goes to die. The value is in what happens after the recording stops. That's what you're paying for.

Yes. That's the most common starting point. We audit what's there, keep what's working, and rebuild the promotion and measurement layer underneath it.

Some will. The invitation still lands differently than a pitch, and a decline is often the start of a conversation. We track response rates by account tier and adjust the list monthly.

Named contacts, tracked from first touch. We're not modeling attribution from download curves. We're telling you which accounts entered the program, who moved, and what opened. If it can't be named, we don't claim it.

You do. All of it. Feed, files, transcripts, assets.

Your podcast is already costing you money. Let's make it make some.

Twenty minutes. We'll look at your show, your account list, and tell you whether this fits. If it doesn't, we'll say so.

Book the fit call