Press & Media Highlights

Demand Gen Report featured Outcomes Rocket CEO, Saul Marquez, on B2B go-to-market strategy, drawing on the State of Account-Based Marketing report to unpack why sales and marketing alignment, GTM ownership, and AI integration remain the defining commercial challenges for healthcare marketing leaders in 2026.

Outcomes Rocket was featured in Business News This Week for its 2026 State of B2B Go-to-Market Strategy report, which found that only 37% of organizations treat GTM as a true cross-functional revenue framework. The feature highlights how AI adds limited commercial value without measurement discipline — a finding directly relevant to healthtech and medtech companies building scalable go-to-market programs.

A Clearout guide on B2B GTM execution cites Outcomes Rocket research showing that 30% of B2B organizations still struggle to prove their go-to-market efforts deliver measurable results — underscoring why execution discipline, not just strategy, is what separates pipeline from revenue.

Featured in AI-TechPark, Outcomes Rocket and Censinet's white paper draws on 30 healthcare leader interviews to map how AI is shifting from experimentation to operational infrastructure in 2026 — essential reading for healthtech and medtech commercial teams navigating that transition.

The article examines how most B2B professionals struggle to define go-to-market strategy, let alone execute it cohesively. The findings come from Outcomes Rocket's "2026 State of B2B Go-To-Market Strategy" report, drawn from 511 professionals across the U.S. and U.K.

The article is a practical guide to LinkedIn Ads management for B2B, with Outcomes Rocket's 2025 survey of 771 marketers anchoring its ABM section, finding that 71% of B2B organizations are actively implementing account-based marketing strategies.

The article is a curated reading, listening, and newsletter list sourced from CROs, CMOs, and revenue leaders, built around what top GTM operators actually consume to stay sharp. Outcomes Rocket appears as a recommended podcast, listed under the AI, technology, and emerging trends category.

The article makes the case that thorough account research, not generic outreach, is what separates effective ABM from expensive list blasting, and that AI now makes that depth achievable at scale. Outcomes Rocket's report is cited directly to anchor the ROI argument, noting that teams doing proper account research achieve 137% average ROI.

The article is a comparative guide to ten ABM tools for B2B teams in 2026, evaluating platforms from enterprise suites like 6sense and Demandbase to point solutions for data enrichment and email outreach. Outcomes Rocket's 2025 research is cited to reinforce the buying decision, noting that nearly half of organizations plan to increase their ABM budgets in 2026.

The article is a data-driven benchmarking guide for ABM programs in 2026, breaking down ROI ranges, pipeline velocity, win rates, and engagement metrics by performance tier and company segment. Outcomes Rocket's survey of 771 marketers is cited as the primary source for the 137% average ABM ROI figure and the 71.2% organizational adoption rate.