Press & Media Highlights

This Fast Company article argues that the pressure to prove marketing impact has pushed leaders to overinvest in demand capture at the expense of demand creation, warning that an over-reliance on attribution rewards the final touchpoint while starving the trust and category authority that make conversion possible. It's authored by Saul Marquez, CEO of Outcomes Rocket, who lays out a more mature accountability model that separates short-term performance, mid-term momentum, and long-term market position.

This PPC Land article examines how AI-driven search has become a major force reshaping PR budgets and strategy, while exposing a persistent gap between investing in visibility and converting it into measurable revenue, with deep dives into AEO signals, measurement practices, and AI governance. The entire piece is built on Outcomes Rocket's benchmark report "PR's Authority Moment: 2026 Benchmark on AI, Visibility & Revenue," citing its findings that 44.8% of organizations have increased PR spending due to AI search and 72.5% now use PR to build authority signals for AI visibility.

This Fast Company article argues that PR belongs in the go-to-market motion from the start, not as a final amplification step, since modern buyers form opinions long before they speak with sales, and it offers a four-step leadership playbook for integrating PR into positioning, executive visibility, narrative discipline, and measurement. It's authored by Saul Marquez, founder and CEO of Outcomes Rocket, who draws on the agency's research showing that seven in 10 organizations now consider PR important to their GTM efforts.

This Forbes Agency Council article examines why healthtech and medtech companies stall after FDA clearance, arguing that fragmented go-to-market ownership, not weak innovation, is what drains capital across the sector's complex web of providers, payers, regulators, and clinicians. It's authored by Saul Marquez, Founder and CEO of Outcomes Rocket, who draws on the agency's GTM work and its survey of 511 B2B professionals to lay out a disciplined ownership model built on the discover, define, and deliver framework.

This Cercone Brown Company article introduces its "Five PR Lanes" field guide for building AI search visibility in food, health, and wellness brands, arguing that AI platforms reward messaging corroborated across multiple sources rather than one prestige placement, and walking through media relations, thought leadership, creators, owned content, and measurement. In its FAQ on how earned media affects AI search results, it points readers to Outcomes Rocket's AI's Sources of Truth study as a recommended resource.

This Prospeo article cuts through recycled ABM benchmarks to lay out what the 2026 numbers actually show, covering adoption rates, ROI, the measurement gap, budget pressure, and the lag between AI adoption and real results. It draws repeatedly on Outcomes Rocket survey data, citing its findings that ABM programs deliver an average 137% ROI and that 71.2% of organizations now run ABM strategies.

This Latenode article examines how AI is reshaping digital marketing through personalization, efficiency, and better campaign performance, covering key use cases, implementation challenges around data and privacy, and best practices for combining AI with human input. In its section on automating marketing workflows, it cites Outcomes Rocket as an example, noting the agency achieved a 65% boost in email engagement and a 28% rise in conversion rates through AI-driven content personalization.

This TechEconomy article reports that more than eight in 10 organizations expect PR to play a larger role in driving sales and business results within two years, with PR increasingly viewed as a strategic, revenue-focused function rather than an awareness tool. The findings come from a global benchmark report released by Outcomes Rocket, which surveyed 858 marketing and communications professionals worldwide and concluded that PR has become a strategic driver of visibility, authority, and business impact.

This Metadata.io article lays out a five-step ABM framework for turning target account lists into closed deals, covering account selection and tiering, sales-marketing alignment, personalized content, multi-channel execution, and revenue-focused measurement. It also breaks down the three types of ABM (one-to-one, one-to-few, and one-to-many) and the technology stack needed to run each at scale.

This Apollo.io article lays out a framework for using AI to target high-value B2B accounts in 2026, covering revenue-weighted prioritization, explainable scoring, personalization guardrails, and common targeting failures. It cites Outcomes Rocket research showing that 78.7% of companies now incorporate AI into ABM for personalization, predictive analytics, and targeting.