Press & Media Highlights

This MarketingEdge article reports that PR is gaining strategic importance faster than organizations are building the measurement, revenue-alignment, and AI-readiness structures needed to capitalize on it, with AI-driven search emerging as the primary force reshaping the profession. The findings come from Outcomes Rocket's global survey of 858 marketing and PR professionals, which found that seven in 10 organizations now consider PR important to their go-to-market efforts and 73% expect it to become even more strategic within two years.

This Mutiny buyer's guide ranks the top ABM tools for B2B go-to-market teams in 2026, breaking down what each platform does across intent data, personalization, advertising, and orchestration. It also lays out how to build an ABM stack from scratch, the vendor questions worth asking before signing, and the five most common mistakes teams make in their first platform deployment.

This Populer article examines how AI-driven search is reshaping PR, noting that buyers increasingly turn to AI tools for summaries, comparisons, and credibility signals built from a company's broader public footprint rather than its website alone. It draws on Outcomes Rocket's 2026 PR Benchmark on AI, Visibility & Revenue, which found that 63.5% of organizations say AI-driven search already influences their approach to PR.

Marketing Report covers the Outcomes Rocket 2026 PR Benchmark for a European marketing audience, leading with the finding that two-thirds of brands are adapting PR for the AI search era. The piece details the survey of 858 marketing and PR professionals, including that 44.8 percent of organizations have increased PR budgets in response to AI search, and outlines the measurement and integration gaps the report identifies as priorities for PR leaders heading into 2026.

NOAH News covers organizational accountability as the prerequisite for realizing AI's promise in go-to-market strategies, drawing on Outcomes Rocket's 2026 State of B2B GTM Strategy research. The piece argues that without clear ownership, shared KPIs, and measurement discipline, AI investment amplifies fragmented activity rather than producing growth, and frames Saul Marquez's call for a unified revenue engine as the operating model for the AI-augmented era.

Paine Publishing's Measurement Advisor blog reviews the Outcomes Rocket 2026 PR Benchmark on AI, Visibility and Revenue, framing the findings as PR's long-awaited authority moment for measurement professionals. The piece highlights that 70 percent of organizations now view PR as important to go-to-market and that only 13.1 percent share earned media with sales, then argues that PR measurement must evolve from output counting to tracking influence across the information and revenue ecosystem.

Run Medical Billing's blog, syndicated through Blogarama, republishes the Saul Marquez Outcomes Rocket commentary on Google DeepMind's AI Co-Clinician and what it means for healthcare marketing. The piece reinforces the case for moving beyond SEO toward authority engineering, with PR positioned as the strategic layer that determines which healthcare brands AI systems trust enough to recommend.

Healthcare Guys publishes a bylined piece from Saul Marquez, CEO and Founder of Outcomes Rocket, on how Google DeepMind's AI Co-Clinician reshapes the rules of healthcare marketing. The article argues that as AI systems mediate clinical conversations, the industry moves from SEO to AI recommendation optimization, with PR becoming the strategic layer that shapes the data AI uses to recommend healthcare brands.

MarTech Cube carries the Outcomes Rocket 2026 PR Benchmark release for a martech-practitioner audience, focusing on the rise of AEO (Authority, Expertise, Trustworthiness) signals and the fact that only 21.8 percent of organizations have defined AEO as a strategic priority. The article includes Saul Marquez on the operational gap between PR's expanding strategic role and the measurement frameworks most teams still rely on.

DOTmed News publishes a bylined piece from Saul Marquez, CEO and Founder of Outcomes Rocket, on how Google DeepMind's AI Co-Clinician will reshape healthcare marketing. The article argues that as AI systems mediate clinical conversations, the competitive battleground shifts from SEO to recommendation optimization, with earned authority and PR-driven credibility becoming the signals AI systems use when surfacing healthcare brands to patients and providers.