IN THE NEWS
Press & Media Highlights
Outcomes Rocket press coverage, media mentions, and featured articles across healthcare marketing, AI, and digital strategy.

February 9, 2026
How to find B2B clients using Account Based Marketing?
This article provides guidance on acquiring clients using ABM strategy frameworks and references research by Outcomes Rocket.
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February 2, 2026
Healthcare marketing must prepare for an AI-driven data explosion
The article features insights on modernizing healthcare marketing infrastructure to handle AI-powered scale, governance, and analytics.
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January 20, 2026
ABM Starts with Buyer Understanding, Not Better Tools According to Outcomes Rocket Report
This podcast highlights findings from an Outcomes Rocket report emphasizing that successful ABM strategies begin with deep buyer insight rather than technology-first approaches.
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January 16, 2026
Dr ChatGPT: What OpenAI’s foray into health and wellness means for healthcare marketing
Explores how OpenAI’s move into health and wellness signals a shift toward AI-mediated patient engagement and trusted content ecosystems.
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January 13, 2026
Healthcare AI today: High-level healthcare AI kerfuffle, ARiSE wellness check, Dr. Bot book, more
Examines executive-level debate around AI’s expanding role in healthcare operations and oversight. The article discusses AI in healthcare and cites research by Outcomes Rocket showing how health chatbots source medical guidance.
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January 8, 2026
ABM, Clay and Smart Outreach: The Formula for Measurable B2B Growth
This article presents a B2B growth model combining ABM, data enrichment, and smart outreach. The focus is on improving relevance, alignment, and measurable results across sales and marketing.
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January 7, 2026
Super Bowl LX: Marketing Goals, Messaging And Creative Trends To Watch
This piece explores what agency leaders expect from Super Bowl LX marketing, especially creative direction and campaign goals. A key theme is extending TV campaigns into social and digital experiences for broader impact.
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January 5, 2026
Where B2B Marketing Goes Next: A Data-Backed Look at 2026
Saul Marquez outlines key 2026 B2B shifts, including agentic AI, predictive ABM, and proof-driven content. The article argues winning teams will rely more on intelligence and buying-group signals than volume tactics.
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December 19, 2025
The Five Best Sources of B2B Leads & Prospects
Compares top B2B lead-generation channels; mentions the Outcomes Rocket podcast as a demand-generation channel.
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December 11, 2025
How Did AI Agents Take Over B2B Marketing?
Explores how AI agents are transforming B2B marketing through automation, personalization, and autonomous execution, referencing insights from Saul Marquez, CEO of Outcomes Rocket, on balancing AI with strategic human oversight.
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