Press & Media Highlights

This release surfaces the disconnect at the heart of podcast marketing: nearly half of organizations use the channel and 47% claim strong ROI, yet fewer than one in five formally track it, with budgets tilted toward production and skepticism still the top barrier to wider adoption. It presents the Podcasts as a Marketing Powerhouse report from Outcomes Rocket and Health Podcast Library, based on 861 marketing and PR professionals, with founder and CEO Saul Marquez calling for teams to shift from downloads toward pipeline and revenue.

This PR Newswire release reports that podcasting has become a mainstream marketing channel while measurement trails behind, showing that most teams track engagement and downloads far more than the revenue outcomes that justify the spend. It presents the Podcasts as a Marketing Powerhouse report from Outcomes Rocket and Health Podcast Library, based on 861 marketing and PR professionals, with founder and CEO Saul Marquez urging teams to treat podcasting as one spoke in a broader commercial flywheel.

This article examines how podcasts have grown into a mainstream marketing tool while measurement practices lag behind, covering adoption, consistency challenges, brand-awareness focus, budget imbalances, and the rise of AI-driven search optimization. It draws on the research Outcomes Rocket conducted with Health Podcast Library across 861 marketing and PR professionals, citing that 47% rate podcast ROI as strong while only 17% formally measure it.

This industry newsletter rounds up podcast and creator marketing developments, led by the IAB Tech Lab opening its v2.3 Podcast Technical Measurement Guidelines for public comment, alongside lessons on creator marketing from the World Cup and shifting children's privacy rules. Among the items covered is the Outcomes Rocket and Health Podcast Library survey of 861 marketing and PR professionals, noting that 56.9% of current podcast users plan to increase spend while 45.8% of non-hosting organizations doubt the channel can meet their goals.

Carried by The Leesville Leader, this release finds that podcasting has earned a lasting spot in marketing strategies even as the tools to prove its worth lag behind, with teams leaning on engagement and download figures while few connect the channel to revenue. It presents the Podcasts as a Marketing Powerhouse report from Outcomes Rocket and Health Podcast Library, based on 861 marketing and PR professionals, with founder and CEO Saul Marquez urging leaders to measure pipeline influence rather than vanity metrics.

Running via the East Oregonian, this release documents how podcasting has become a core marketing channel while measurement struggles to keep pace, with organizations widely tracking engagement but rarely tying podcast activity to revenue or formal ROI. It's built on the Podcasts as a Marketing Powerhouse report from Outcomes Rocket and Health Podcast Library, drawn from 861 marketing and PR professionals, with founder and CEO Saul Marquez making the case for measuring pipeline impact over download counts.

This Yahoo-carried release finds that podcasting has secured a place in the marketing mix while accountability trails behind, showing that many teams still lean on engagement and download figures rather than revenue and lean their spending toward production over getting shows heard. It surfaces the Podcasts as a Marketing Powerhouse report from Outcomes Rocket and Health Podcast Library, based on 861 marketing and PR professionals, with founder and CEO Saul Marquez arguing that podcasting works best as one spoke in a broader commercial flywheel.

This PR Newswire announcement reports that branded podcasting has become a mainstream marketing channel while measurement has lagged, mapping how organizations track engagement far more than revenue and skew their budgets toward production over promotion. It presents the Podcasts as a Marketing Powerhouse report from Outcomes Rocket and Health Podcast Library, based on a survey of 861 marketing and PR professionals, with founder and CEO Saul Marquez pressing teams to measure what moves the business rather than downloads.

Carried by the Associated Press, this release reports that podcasting has become a mainstream marketing channel even as fewer than one in five organizations formally track its ROI, laying out where adoption, publishing consistency, budgets, and AI search tactics stand today. It presents the Podcasts as a Marketing Powerhouse report from Outcomes Rocket and Health Podcast Library, drawn from a survey of 861 marketing and PR professionals, with CEO Saul Marquez urging teams to measure pipeline and revenue rather than downloads.

This EMARKETER briefing examines the confidence gap holding back podcast marketing, framing the barrier as the same attribution challenge facing other upper-funnel channels and arguing that the industry's focus is shifting from content creation to connecting podcast exposure with downstream business value. It's anchored in the Podcasts as a Marketing Powerhouse report from Outcomes Rocket and Health Podcast Library, citing that 44.9% of organizations use podcasts in some form while 45.8% of those on the sidelines remain unconvinced the channel supports their marketing goals.