IN THE NEWS

Press & Media Highlights

Outcomes Rocket press coverage, media mentions, and featured articles across healthcare marketing, AI, and digital strategy.
February 9, 2026

How to find B2B clients using Account Based Marketing?

This article provides guidance on acquiring clients using ABM strategy frameworks and references research by Outcomes Rocket.
Article
 by 
Laurent Vermot-Gauchy
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February 2, 2026

Healthcare marketing must prepare for an AI-driven data explosion

The article features insights on modernizing healthcare marketing infrastructure to handle AI-powered scale, governance, and analytics.
Article
 by 
Saul Marquez
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January 20, 2026

ABM Starts with Buyer Understanding, Not Better Tools According to Outcomes Rocket Report

This podcast highlights findings from an Outcomes Rocket report emphasizing that successful ABM strategies begin with deep buyer insight rather than technology-first approaches.
Podcast
 by 
Colin Hung
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January 16, 2026

Dr ChatGPT: What OpenAI’s foray into health and wellness means for healthcare marketing

Explores how OpenAI’s move into health and wellness signals a shift toward AI-mediated patient engagement and trusted content ecosystems.
Article
 by 
Saul Marquez
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January 13, 2026

Healthcare AI today: High-level healthcare AI kerfuffle, ARiSE wellness check, Dr. Bot book, more

Examines executive-level debate around AI’s expanding role in healthcare operations and oversight. The article discusses AI in healthcare and cites research by Outcomes Rocket showing how health chatbots source medical guidance.
Article
 by 
Dave Pearson
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January 8, 2026

ABM, Clay and Smart Outreach: The Formula for Measurable B2B Growth

This article presents a B2B growth model combining ABM, data enrichment, and smart outreach. The focus is on improving relevance, alignment, and measurable results across sales and marketing.
Article
 by 
Leapforce
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January 7, 2026

Super Bowl LX: Marketing Goals, Messaging And Creative Trends To Watch

This piece explores what agency leaders expect from Super Bowl LX marketing, especially creative direction and campaign goals. A key theme is extending TV campaigns into social and digital experiences for broader impact.
Article
 by 
Forbes Expert Panel
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January 5, 2026

Where B2B Marketing Goes Next: A Data-Backed Look at 2026

Saul Marquez outlines key 2026 B2B shifts, including agentic AI, predictive ABM, and proof-driven content. The article argues winning teams will rely more on intelligence and buying-group signals than volume tactics.
Article
 by 
Saul Marquez
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December 19, 2025

The Five Best Sources of B2B Leads & Prospects

Compares top B2B lead-generation channels; mentions the Outcomes Rocket podcast as a demand-generation channel.
Article
 by 
Business.com Editorial
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December 11, 2025

How Did AI Agents Take Over B2B Marketing?

Explores how AI agents are transforming B2B marketing through automation, personalization, and autonomous execution, referencing insights from Saul Marquez, CEO of Outcomes Rocket, on balancing AI with strategic human oversight.
Article
 by 
Abigail Matthews
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