IN THE NEWS

Press & Media Highlights

Outcomes Rocket press coverage, media mentions, and featured articles across healthcare marketing, AI, and digital strategy.
May 11, 2026

PR Is The Primary Driver Of Revenue, Authority, And Visibility In The AI Era

West Linn Tidings's PR newswire feed carries the Outcomes Rocket 2026 Benchmark on AI, Visibility and Revenue release, summarizing the 858-leader survey for a Pacific Northwest regional readership. The piece features Saul Marquez on authority as the new algorithm and frames the findings as evidence that PR has moved from communications support to revenue enabler in the AI era.
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West Linn Tidings (PR)
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May 11, 2026

PR Is The Primary Driver Of Revenue, Authority, And Visibility In The AI Era

TMCnet republishes the Outcomes Rocket 2026 PR Benchmark release with focus on the structural shift toward PR as a primary driver of authority, discoverability, and revenue in AI-mediated search. The article carries Saul Marquez on the move from coverage generation to credibility building in the sources AI systems trust first, and outlines the report's recommendations on AEO signals and sales enablement integration.
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TMCnet
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May 11, 2026

PR Is The Primary Driver Of Revenue, Authority, And Visibility In The AI Era

San Diego Biotech News features the Outcomes Rocket 2026 PR Benchmark release with attention to the local San Diego angle, where the company is headquartered, and the implications for healthcare and life sciences brands competing for visibility in AI-mediated discovery. The piece highlights Saul Marquez on the shift from generating coverage to building credible authority in the places AI systems consult first.
Article
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San Diego Biotech News (SDBN)
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May 11, 2026

PR Is The Primary Driver Of Revenue, Authority, And Visibility In The AI Era

Lelezard republishes the Outcomes Rocket 2026 PR Benchmark for a French-language and international PR audience, summarizing the 858-leader study and the finding that 48.7 percent of organizations now report full integration between PR, marketing, and sales. Coverage carries Saul Marquez's view that organizations treating PR as a revenue-driving function will outperform those still positioning it as a communications channel.
Article
 by 
Lelezard
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May 11, 2026

PR Is The Primary Driver Of Revenue, Authority, And Visibility In The AI Era

The Outlook Online's PR newswire feed carries the Outcomes Rocket 2026 Benchmark on AI, Visibility and Revenue release, focusing on the structural shift toward PR as a revenue driver and the rise of AEO signals as the new criteria AI systems use to surface brands. The article includes Saul Marquez's framing of authority as the algorithm and PR as the layer that shapes the data AI uses to judge credibility.
Article
 by 
The Outlook Online (PR)
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May 11, 2026

The Transformative Role of PR in Driving Revenue and Visibility in the AI Era

Third News breaks down the Outcomes Rocket 2026 PR Benchmark with attention to the execution gaps surfaced by the 858-leader survey, including that only 13.1 percent of organizations share earned media coverage with sales teams and just 6.1 percent integrate PR insights into sales enablement. The piece quotes Saul Marquez on PR's shift from awareness work to revenue enablement and on building credibility in the sources AI systems trust.
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Third News
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May 11, 2026

PR Is The Primary Driver Of Revenue, Authority, And Visibility In The AI Era

The Auto Channel republishes the Outcomes Rocket 2026 PR Benchmark release for its automotive industry readership, framing the findings as evidence that PR has become a revenue function across sectors. Coverage highlights Saul Marquez's argument that authority is the currency of visibility in AI-driven search and that the brands AI systems trust will be the ones earning recommendations at the moment of buyer discovery.
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The Auto Channel
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May 11, 2026

PR Is The Primary Driver Of Revenue, Authority, And Visibility In The AI Era

StreetInsider carries the Outcomes Rocket 2026 PR Benchmark release with focus on the revenue implications for financial-readership audiences, noting that 70 percent of organizations now view PR as important to go-to-market and 73 percent expect PR to grow more strategic over the next two years. The piece features Saul Marquez on PR's evolving role from awareness driver to authority-builder in AI-mediated buyer discovery.
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StreetInsider
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May 11, 2026

PR Is The Primary Driver Of Revenue, Authority, And Visibility In The AI Era

Morningstar syndicates the Outcomes Rocket 2026 PR Benchmark release for an investor readership, summarizing the survey of 858 marketing and PR leaders and the finding that nearly half of organizations now fully integrate PR with marketing and sales. The piece carries Saul Marquez's view that organizations winning the AI era will be the ones treating PR as a revenue-driving function and building credibility in the sources AI systems trust.
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Morningstar
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May 11, 2026

PR Is The Primary Driver Of Revenue, Authority, And Visibility In The AI Era

Yahoo Finance carries the Outcomes Rocket 2026 Benchmark on AI, Visibility and Revenue release for its investor audience, leading with the finding that PR has moved from a support function to a primary driver of authority and revenue in the AI era. The article highlights Saul Marquez's framing of authority as the new currency of visibility and outlines the gap between PR's expanded strategic role and the measurement frameworks that still treat it as awareness work.
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Yahoo Finance
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