Press & Media Highlights

This StreetInsider piece carries the announcement that nearly half of marketing organizations now use podcasts, yet fewer than one in five formally track ROI, with adoption, publishing consistency, budget allocation, and AI search tactics all mapped against that accountability gap. The findings come from the Podcasts as a Marketing Powerhouse report released by Outcomes Rocket with Health Podcast Library, based on a survey of 861 marketing and PR professionals, with CEO Saul Marquez calling for teams to measure pipeline influence rather than downloads.

This Podnews daily briefing rounds up industry developments, led by the IAB Tech Lab's release of v2.3 of its Podcast Measurement Guidelines for public comment, alongside items on in-car radio listening data, Amazon DSP partnerships, and the cost trade-offs of adding video to a podcast. Among the items covered is new research from Outcomes Rocket on podcasting as a marketing channel, noting that considerable skepticism about effectiveness persists even as more than half of organizations plan to increase their podcast marketing investment.

This Net Influencer article reports that nearly half of marketing organizations now use podcasts, but growth in the channel is outpacing the industry's ability to prove it works, with engagement metrics widely tracked while revenue attribution and formal ROI lag far behind. The piece draws on the survey Outcomes Rocket conducted with Health Podcast Library across 861 marketing and communications professionals, and quotes CEO Saul Marquez on why measuring the wrong things keeps so many organizations skeptical of the channel.

This Via Podcast newsletter rounds up developments across podcasting and digital marketing, covering Nielsen's findings on audio versus video listening habits, YouTube's growing lead in podcast consumption, and new AI tools for creators. One of its featured items is Outcomes Rocket's survey of 861 marketing and PR professionals, reporting that 44.9% already use podcasts in their marketing while 45.8% of organizations not yet producing them remain skeptical of their impact.

This PPC Land article examines why podcast marketing adoption has stalled short of the mainstream, finding that doubt about effectiveness outranks budget as the top barrier and tracing that skepticism to a measurement gap where engagement metrics are widely tracked while formal ROI rarely is. The piece is built on the benchmark report Outcomes Rocket published with Health Podcast Library, drawing on a survey of 861 marketing and PR professionals and quoting CEO Saul Marquez on treating podcasting as part of a broader commercial flywheel rather than a downloads race.

This RAIN News article covers findings on the state of podcast marketing, showing a channel with strong but uneven adoption where inconsistent publishing, production-heavy budgets, and thin measurement leave many marketers doubting whether it works. The piece is built on Outcomes Rocket's survey of 861 marketing and PR professionals, citing that 44.9% already use podcasts while 45.8% of non-hosting organizations still question their effectiveness.

This ZenABM article walks through an eight-step AI-powered ABM program, showing how automation collapses the manual work at each stage, from ICP definition and account list building to scoring, LinkedIn advertising, buying-committee personalization, and pipeline-level measurement. It centers on the idea that AI changed the economics of ABM rather than the strategy, making one-to-few depth affordable at one-to-many scale, and packages the workflows into free Claude skills and an MCP-connected agent loop.

In this podcast episode, Saul Marquez joins host Jakub to break down why healthcare practices stall when they chase tactics before strategy, walking through his approach to growth including the treadmill trap, the owned-earned-paid build order, and why every practice needs an AI strategy before vetting vendors. Marquez, founder and CEO of Outcomes Rocket, centers the conversation on the agency's 3D model of Discover, Define, and Deliver, drawing on lessons from two decades in medical device sales and more than 2,300 interviews with founders, CEOs, and clinicians.

In this episode of Marketer of the Day, Saul Marquez shows growth-stage health tech and med tech companies how to turn complex offerings into clear positioning and measurable revenue, using a smart hospital case study and reframing B2B podcasting as an engine for contacts and contracts rather than vanity downloads. Marquez, founder of Outcomes Rocket and host of more than 2,300 interviews with healthcare founders, CEOs, and clinicians, anchors the conversation in the agency's Discover-Define-Deliver framework and its research on overlooked growth levers, including that only 6.1% of organizations repurpose PR into sales enablement.

This Fast Company article argues that the pressure to prove marketing impact has pushed leaders to overinvest in demand capture at the expense of demand creation, warning that an over-reliance on attribution rewards the final touchpoint while starving the trust and category authority that make conversion possible. It's authored by Saul Marquez, CEO of Outcomes Rocket, who lays out a more mature accountability model that separates short-term performance, mid-term momentum, and long-term market position.