Press & Media Highlights

This TechEconomy article reports that more than eight in 10 organizations expect PR to play a larger role in driving sales and business results within two years, with PR increasingly viewed as a strategic, revenue-focused function rather than an awareness tool. The findings come from a global benchmark report released by Outcomes Rocket, which surveyed 858 marketing and communications professionals worldwide and concluded that PR has become a strategic driver of visibility, authority, and business impact.

This Metadata.io article lays out a five-step ABM framework for turning target account lists into closed deals, covering account selection and tiering, sales-marketing alignment, personalized content, multi-channel execution, and revenue-focused measurement. It also breaks down the three types of ABM (one-to-one, one-to-few, and one-to-many) and the technology stack needed to run each at scale.

This Apollo.io article lays out a framework for using AI to target high-value B2B accounts in 2026, covering revenue-weighted prioritization, explainable scoring, personalization guardrails, and common targeting failures. It cites Outcomes Rocket research showing that 78.7% of companies now incorporate AI into ABM for personalization, predictive analytics, and targeting.

Outcomes Rocket CEO Saul Marquez was invited to join the DeviceTalks Boston 2026 live podcast alongside the DeviceTalks editorial team and fellow guests Etienne Nichols of Greenlight Guru and Holly Scott of The Mullings Group. He shared why conferences still matter, making the case that real relationships, built in person, move medtech in ways no screen replaces.

This Yahoo Finance article reports that Outcomes Rocket CEO Saul W. Marquez was recognized as the 2026 Swaay.Health Marketer of the Year, an award presented live at Swaay.Health LIVE in Foxborough, Massachusetts. It spotlights Outcomes Rocket as a healthcare-exclusive media and digital marketing agency that helps organizations build trust and visibility, with Marquez crediting the win to his full team of strategists, researchers, producers, creatives, and PR professionals.

This World News piece syndicates the PR Newswire announcement that Outcomes Rocket CEO Saul W. Marquez was named the 2026 Swaay.Health Marketer of the Year, presented live at Swaay.Health LIVE in Foxborough, Massachusetts. It features Marquez's perspective on how strategic marketing helps healthcare organizations earn attention, credibility, and adoption in an increasingly competitive and trust-driven environment.

This article covers Saul W. Marquez, CEO of Outcomes Rocket, being named the 2026 Swaay.Health Marketer of the Year at the Swaay.Health LIVE event in Foxborough, Massachusetts. It credits the win to the full Outcomes Rocket team and highlights the agency's work as a healthcare-exclusive marketing partner that helps healthcare leaders turn expertise into influence and measurable growth.

Outcomes Rocket CEO Saul W. Marquez has been named the 2026 Swaay.Health Marketer of the Year, with the award presented live at the annual Swaay.Health LIVE event in Foxborough, Massachusetts. The recognition highlights Marquez's leadership at Outcomes Rocket and the agency's role in helping healthcare organizations earn attention, credibility, and adoption through strategic marketing.

This Cleverly article breaks down the 10 B2B marketing strategies producing pipeline in 2026, from ABM, content, and GEO to cold outreach, LinkedIn, paid media, events, and influencer marketing, built around an AI-first buyer journey and larger buying committees. It closes with a framework for picking the right two or three channels based on stage and resources, and executing them with discipline for 90 days while measuring pipeline generated rather than clicks.

This Noah News article reports that AI-powered search has become a pivotal factor reshaping PR budgets, strategy, and brand visibility measurement, while organizations still struggle to connect that visibility to clear business outcomes amid persistent measurement and governance gaps. The piece is built around Outcomes Rocket's global survey of 858 marketing and PR professionals, citing its findings that 44.8% of organizations have raised PR spending because of AI-driven search and 72.5% now use PR to build authority signals for AI visibility.