Press & Media Highlights

This MarTech article analyzes how podcasting has matured into a mainstream marketing channel while its measurement practices lag, situating the accountability gap against more established digital channels and the rise of AI-driven search and content repurposing. It's built on the Podcasts as a Marketing Powerhouse report from Outcomes Rocket and Health Podcast Library, surveying 861 marketing and PR professionals, and finds that while 47.3% rate podcast ROI as strong, only 16.8% formally measure it.

This Spreekbuis article reports that companies are embracing podcasts faster than they can measure them, highlighting the mismatch between the strong ROI marketers assume and the few who formally track it, along with a budget skew toward production over promotion. It draws on the international Podcasts as a Marketing Powerhouse study from Outcomes Rocket and Health Podcast Library, surveying 861 marketing and communications professionals, and notes that 47.3% rate podcast returns as strong while only 16.8% formally measure ROI.

This article makes the case that 2026 is the year podcasts move from experimental tool to established marketing channel with their own budgets, KPIs, and strategies, tracing how brands now treat episodes as the start of a wider content ecosystem and how AI-powered search is turning transcripts into an SEO asset. It's built on the research Outcomes Rocket conducted with Health Podcast Library across 861 marketing, PR, and communications professionals, citing that 44.9% of organizations already use podcasts and 56.9% intend to increase their investment.

In this episode of The Digital Clinic, Saul Marquez joins Aaron Burnett to unpack why so many med tech teams skip straight to execution, covering why regulatory clearance doesn't equal sales traction, why clarity of message predicts market success, and why traceable multi-touch measurement is essential to proving marketing's contribution to revenue. Marquez, founder and CEO of Outcomes Rocket, anchors the conversation in the agency's Discover-Define-Deliver framework, drawing on two decades in med tech sales and more than 2,300 interviews with healthcare leaders, alongside its research finding that only 28% of med tech companies have a documented marketing strategy.

This article examines how podcasts have grown into a mainstream marketing tool while measurement practices lag behind, covering adoption, consistency challenges, brand-awareness focus, budget imbalances, and the rise of AI-driven search optimization. It draws on the research Outcomes Rocket conducted with Health Podcast Library across 861 marketing and PR professionals, citing that 47% rate podcast ROI as strong while only 17% formally measure it.

This industry newsletter rounds up podcast and creator marketing developments, led by the IAB Tech Lab opening its v2.3 Podcast Technical Measurement Guidelines for public comment, alongside lessons on creator marketing from the World Cup and shifting children's privacy rules. Among the items covered is the Outcomes Rocket and Health Podcast Library survey of 861 marketing and PR professionals, noting that 56.9% of current podcast users plan to increase spend while 45.8% of non-hosting organizations doubt the channel can meet their goals.

Carried by The Leesville Leader, this release finds that podcasting has earned a lasting spot in marketing strategies even as the tools to prove its worth lag behind, with teams leaning on engagement and download figures while few connect the channel to revenue. It presents the Podcasts as a Marketing Powerhouse report from Outcomes Rocket and Health Podcast Library, based on 861 marketing and PR professionals, with founder and CEO Saul Marquez urging leaders to measure pipeline influence rather than vanity metrics.

Running via the East Oregonian, this release documents how podcasting has become a core marketing channel while measurement struggles to keep pace, with organizations widely tracking engagement but rarely tying podcast activity to revenue or formal ROI. It's built on the Podcasts as a Marketing Powerhouse report from Outcomes Rocket and Health Podcast Library, drawn from 861 marketing and PR professionals, with founder and CEO Saul Marquez making the case for measuring pipeline impact over download counts.

This Yahoo-carried release finds that podcasting has secured a place in the marketing mix while accountability trails behind, showing that many teams still lean on engagement and download figures rather than revenue and lean their spending toward production over getting shows heard. It surfaces the Podcasts as a Marketing Powerhouse report from Outcomes Rocket and Health Podcast Library, based on 861 marketing and PR professionals, with founder and CEO Saul Marquez arguing that podcasting works best as one spoke in a broader commercial flywheel.

This PR Newswire announcement reports that branded podcasting has become a mainstream marketing channel while measurement has lagged, mapping how organizations track engagement far more than revenue and skew their budgets toward production over promotion. It presents the Podcasts as a Marketing Powerhouse report from Outcomes Rocket and Health Podcast Library, based on a survey of 861 marketing and PR professionals, with founder and CEO Saul Marquez pressing teams to measure what moves the business rather than downloads.