Press & Media Highlights

This article reports that podcast marketing adoption keeps rising even as marketers sharpen their focus on measuring business results and ROI, mapping where the channel stands on adoption, measurement maturity, budget allocation, and audience growth. It draws on the survey Outcomes Rocket conducted with Health Podcast Library across 861 marketing and PR professionals, with CEO Saul Marquez urging teams to treat podcasting as one spoke in a broader commercial flywheel rather than a downloads race.

In Episode 52 of The Digital Clinic, "Strategy Before Execution," Saul Marquez joins Aaron Burnett to explain why 72% of med tech companies skip straight to execution and what it costs them, covering why regulatory clearance doesn't equal sales traction, why message clarity predicts market success, and why multi-touch measurement is essential to proving marketing's contribution to revenue. Marquez, founder and CEO of Outcomes Rocket, builds the conversation around the agency's Discover-Define-Deliver framework, drawing on two decades in med tech sales and more than 2,300 interviews with healthcare leaders, plus its finding that only 28% of med tech companies have a documented marketing strategy.

Running under the headline "Study Reveals Gap Between Podcast ROI and Measurement," this Marketing News release highlights the disconnect between the strong returns podcast marketers report and the few who formally track ROI, mapping adoption, publishing consistency, and budget patterns along the way. It presents the Podcasts as a Marketing Powerhouse report from Outcomes Rocket and Health Podcast Library, based on 861 marketing and PR professionals, with founder and CEO Saul Marquez calling on teams to measure pipeline impact rather than downloads.

This Inside Audio Marketing piece finds that podcast adoption keeps climbing while marketers grow more focused on proving business results, charting the channel's progress on measurement maturity, budget balance, and audience growth. It's built on the survey Outcomes Rocket ran with Health Podcast Library across 861 marketing and PR professionals, with CEO Saul Marquez pressing organizations to measure what moves the business rather than downloads.

This Uproas article compiles the essential ABM statistics for 2026, covering adoption rates, market growth, ROI, conversion benchmarks, budget allocation, sales-marketing alignment, and the measurement gaps that still hold many programs back. It lists Outcomes Rocket among its sources, drawing on its data points including the 137% average ABM ROI and that roughly 78.7% of ABM programs now use AI.

This article reports that podcasting has become a common part of the marketing playbook, yet its biggest hurdle remains convincing skeptical marketers that it delivers measurable business results, tracing that doubt to a gap between the engagement metrics teams track and the revenue outcomes they rarely do. It draws on the survey Outcomes Rocket conducted with Health Podcast Library across 861 marketing and PR professionals, with CEO Saul Marquez making the case that podcasting works best as one spoke in a broader commercial flywheel.

This MarTech article analyzes how podcasting has matured into a mainstream marketing channel while its measurement practices lag, situating the accountability gap against more established digital channels and the rise of AI-driven search and content repurposing. It's built on the Podcasts as a Marketing Powerhouse report from Outcomes Rocket and Health Podcast Library, surveying 861 marketing and PR professionals, and finds that while 47.3% rate podcast ROI as strong, only 16.8% formally measure it.

This Spreekbuis article reports that companies are embracing podcasts faster than they can measure them, highlighting the mismatch between the strong ROI marketers assume and the few who formally track it, along with a budget skew toward production over promotion. It draws on the international Podcasts as a Marketing Powerhouse study from Outcomes Rocket and Health Podcast Library, surveying 861 marketing and communications professionals, and notes that 47.3% rate podcast returns as strong while only 16.8% formally measure ROI.

This article makes the case that 2026 is the year podcasts move from experimental tool to established marketing channel with their own budgets, KPIs, and strategies, tracing how brands now treat episodes as the start of a wider content ecosystem and how AI-powered search is turning transcripts into an SEO asset. It's built on the research Outcomes Rocket conducted with Health Podcast Library across 861 marketing, PR, and communications professionals, citing that 44.9% of organizations already use podcasts and 56.9% intend to increase their investment.

In this episode of The Digital Clinic, Saul Marquez joins Aaron Burnett to unpack why so many med tech teams skip straight to execution, covering why regulatory clearance doesn't equal sales traction, why clarity of message predicts market success, and why traceable multi-touch measurement is essential to proving marketing's contribution to revenue. Marquez, founder and CEO of Outcomes Rocket, anchors the conversation in the agency's Discover-Define-Deliver framework, drawing on two decades in med tech sales and more than 2,300 interviews with healthcare leaders, alongside its research finding that only 28% of med tech companies have a documented marketing strategy.