Press & Media Highlights

This podcast highlights findings from an Outcomes Rocket report emphasizing that successful ABM strategies begin with deep buyer insight rather than technology-first approaches.

Explores how OpenAI’s move into health and wellness signals a shift toward AI-mediated patient engagement and trusted content ecosystems.

Examines executive-level debate around AI’s expanding role in healthcare operations and oversight. The article discusses AI in healthcare and cites research by Outcomes Rocket showing how health chatbots source medical guidance.

This article presents a B2B growth model combining ABM, data enrichment, and smart outreach. The focus is on improving relevance, alignment, and measurable results across sales and marketing.

This piece explores what agency leaders expect from Super Bowl LX marketing, especially creative direction and campaign goals. A key theme is extending TV campaigns into social and digital experiences for broader impact.

Saul Marquez outlines key 2026 B2B shifts, including agentic AI, predictive ABM, and proof-driven content. The article argues winning teams will rely more on intelligence and buying-group signals than volume tactics.

Compares top B2B lead-generation channels; mentions the Outcomes Rocket podcast as a demand-generation channel.

Explores how AI agents are transforming B2B marketing through automation, personalization, and autonomous execution, referencing insights from Saul Marquez, CEO of Outcomes Rocket, on balancing AI with strategic human oversight.

Lists health systems most referenced by AI tools; cites Outcomes Rocket research on AI healthcare visibility.

Explores how AI chatbots source healthcare information; cites Outcomes Rocket research analyzing chatbot citation behavior.