In the news
Press & Media Highlights
Outcomes Rocket press coverage, media mentions, and featured articles across healthcare marketing, AI, and digital strategy.
Featured Coverage
Media Coverage
2026 State of B2B Event Marketing Report Reveals Challenges in Measuring ROI
Tekedia's Paul Ugbede Godwin breaks down why measuring the return on B2B events has become harder as companies face growing pressure to justify marketing spend. The article draws on Outcomes Rocket's 2026 State of B2B Event Marketing report and its survey of 841 professionals worldwide.
Latest Coverage
Explore Coverage
Showing
10
of
177
results
Is Podcast Marketing Still Worth It for Businesses?
This Brevard SEM article argues that podcast listenership is at an all-time high with strong returns across retail, B2B, and influencer campaigns, but that production time and cost have pushed many businesses toward podcast-style video and short-form reels as a more sustainable middle ground. In examining why companies pull back, it cites a 2026 branded podcasting benchmark covered by Outcomes Rocket, noting that 54.8% of organizations running a podcast name production time and cost as their single biggest challenge.
Saul Marquez Of Outcomes Rocket On Why Every Serious Brand Needs A Strong Video Strategy
This interview makes the case for why every serious brand needs a strong video strategy, covering the biggest mistakes brands make, how to get started small, and five steps for building video that produces real business results rather than just views. It features Saul Marquez, founder and CEO of Outcomes Rocket, who draws on the agency's origins as a podcast to explain how one recorded conversation can be repurposed across formats and tied back to pipeline through the CRM.
From Podcast to Healthcare Marketing Firm: Saul Marquez’s Entrepreneurial Journey
In this Mission Matters episode, host Adam Torres interviews Saul Marquez about his entrepreneurial journey, from hustling restaurant traffic as a kid and leaving a 17-year corporate career to discovering, across thousands of healthcare conversations, that marketing was a persistent gap for companies of every size. Marquez, founder and CEO of Outcomes Rocket, traces how the company grew from a podcast into a healthcare marketing strategy and full-service execution firm serving medical device and healthcare SaaS companies, now more than 2,300 episodes deep.
Top Healthtech Marketing Agencies to Know in 2026
This Health Launchpad article rounds up the top healthtech marketing agencies to know in 2026, grouped by focus across full-service marketing, PR, and content, along with a framework for choosing the right fit. Outcomes Rocket is featured among the marketing agencies, described as leaning heavily into commercial growth through market research, positioning, ABM, and demand generation, and a strong fit for growth-stage healthtech and medtech companies that need to move quickly from positioning into measurable pipeline.
Top 7 Podcasts Every ASC Leader Should Be Listening To in 2026
This article recommends the seven podcasts every ambulatory surgery center leader should be following in 2026, spanning operational data, reimbursement policy, staffing, growth and M&A strategy, and compliance. Outcomes Rocket earns a spot on the list, described as a broader healthcare business podcast hosted by Saul Marquez whose catalog offers ASC leaders valuable context on how surgery centers fit into the wider healthcare business landscape.
No need to show your face. Make sharing your content easier with just 2 hours of recording per month.
This BIRDY services page promotes its corporate podcast production and management offering, pitching end-to-end support from theme design and in-studio recording to editing and distribution for just two hours of recording a month. It makes the case for why companies are investing in podcasts now, citing 2026 survey data on rising US listenership, corporate adoption, and how often listeners take action on audio advertising.
How to Track Marketing Leads From LinkedIn, Podcasts, in One System
This Computan article lays out how to build a single system for tracking marketing leads across LinkedIn, podcasts, blog content, and the CRM, walking through UTM discipline, attribution models, and the shift from activity metrics to pipeline and revenue. In its section on podcast measurement, it cites Outcomes Rocket's "Podcasts as a Marketing Powerhouse" 2026 benchmark, noting that 70.8% of marketers track engagement while only 16.8% track formal ROI.
The Best Podcast KPIs for Business Growth (Beyond Downloads)
This Produce Your Podcast article argues that download counts no longer capture a B2B podcast's business value, and lays out a menu of KPIs organized across four buckets: awareness, engagement and trust, pipeline and revenue, and internal adoption. It walks through how to track each metric, from guest-to-client conversion and audience retention to sales enablement usage, and how to build a simple quarterly KPI dashboard leadership can actually trust.
The Shahid Shah Show: Advancements in Molecular Profiling and Cancer Care
This HealthcareNOW Radio on-demand episode of The Shahid Shah Show opens a three-part Caris Life Sciences series, with host Shahid Shah and guest Dr. James Hamrick exploring advancements in molecular profiling and their impact on cancer care.
AI in marketing: benefits and best practices
This Latenode article examines how AI is transforming marketing through personalization, efficiency, and stronger campaign performance, covering key use cases, implementation challenges around data and privacy, and best practices for pairing AI with human judgment. In its section on automating marketing workflows, it cites Outcomes Rocket as an example, noting the agency achieved a 65% increase in email engagement and a 28% rise in conversion rates through AI-driven content personalization.
Turn Healthcare Insight
into Accelerated Growth
Our healthcare growth teams work closely with you to design strategies tailored to your unique goals and market dynamics, fully focused on growth.
Book a Strategy Session
Accelerating your growth with expert strategies in marketing, branding, research & insights, sales and lead generation to maximize healthcare impact.