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Outcomes Rocket press coverage, media mentions, and featured articles across healthcare marketing, AI, and digital strategy.
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2026 State of B2B Event Marketing Report Reveals Challenges in Measuring ROI
Tekedia's Paul Ugbede Godwin breaks down why measuring the return on B2B events has become harder as companies face growing pressure to justify marketing spend. The article draws on Outcomes Rocket's 2026 State of B2B Event Marketing report and its survey of 841 professionals worldwide.
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Healthcare marketing in H2 2026: From vanity metrics to verified outcomes
This article lays out six trends defining healthcare marketing in the second half of 2026, from AI Overviews rewriting the top of the funnel and digital spend overtaking linear TV to podcasting going mainstream, all tied together by a measurement reckoning that rewards proof over reach. It's authored by Saul Marquez, founder and CEO of Outcomes Rocket, who draws on the agency's podcast research with Health Podcast Library and its finding that engagement metrics dominate while few marketers track podcasting to leads, sales, or ROI.
Corporate podcasts as a marketing powerhouse: strategies, impact, and future perspectives (2026)
This report examines the state of corporate branded podcasting, describing a channel in strong growth mode where skepticism about effectiveness, tied directly to a measurement gap between engagement metrics and business outcomes, remains the biggest barrier to wider adoption. It's the research Outcomes Rocket conducted with Health Podcast Library across 861 marketing and PR professionals, with CEO Saul Marquez noting that "downloads are vanity; contacts and contracts are sanity" and urging teams to measure what moves the business.
My Framework for Email Deliverability and B2B LinkedIn Outreach
This article lays out a practical framework for B2B email deliverability and LinkedIn outreach, walking through SPF, DKIM, and DMARC authentication, sender reputation, list hygiene, and an account-based approach that earns attention before pitching. In its section on account-based outreach, it cites Outcomes Rocket's State of ABM 2025 survey of 771 marketers, noting that ABM programs report an average 137% ROI.
Comscore gives podcast advertisers episode-level targeting data for smarter media buys
This EMARKETER article reports that Comscore is adding episode-level targeting data across major podcast platforms, giving advertisers more precise contextual placement and brand safety that could make podcast inventory as easy to buy as CTV, display, and online video. It notes that doubts about podcast advertising persist, citing the Outcomes Rocket and Health Podcast Library research that 44.9% of marketers use podcasts in some form while concerns about effectiveness remain a top barrier to further adoption.
Podcast Adoption Rises As Marketers Focus On ROI.
This article reports that podcast marketing adoption keeps rising even as marketers sharpen their focus on measuring business results and ROI, mapping where the channel stands on adoption, measurement maturity, budget allocation, and audience growth. It draws on the survey Outcomes Rocket conducted with Health Podcast Library across 861 marketing and PR professionals, with CEO Saul Marquez urging teams to treat podcasting as one spoke in a broader commercial flywheel rather than a downloads race.
Episode 52: Strategy Before Execution: Why 72% of MedTech Companies Miss The Mark
In Episode 52 of The Digital Clinic, "Strategy Before Execution," Saul Marquez joins Aaron Burnett to explain why 72% of med tech companies skip straight to execution and what it costs them, covering why regulatory clearance doesn't equal sales traction, why message clarity predicts market success, and why multi-touch measurement is essential to proving marketing's contribution to revenue. Marquez, founder and CEO of Outcomes Rocket, builds the conversation around the agency's Discover-Define-Deliver framework, drawing on two decades in med tech sales and more than 2,300 interviews with healthcare leaders, plus its finding that only 28% of med tech companies have a documented marketing strategy.
Study Reveals Gap Between Podcast ROI and Measurement
Running under the headline "Study Reveals Gap Between Podcast ROI and Measurement," this Marketing News release highlights the disconnect between the strong returns podcast marketers report and the few who formally track ROI, mapping adoption, publishing consistency, and budget patterns along the way. It presents the Podcasts as a Marketing Powerhouse report from Outcomes Rocket and Health Podcast Library, based on 861 marketing and PR professionals, with founder and CEO Saul Marquez calling on teams to measure pipeline impact rather than downloads.
Podcast Adoption Rises As Marketers Focus On ROI.
This Inside Audio Marketing piece finds that podcast adoption keeps climbing while marketers grow more focused on proving business results, charting the channel's progress on measurement maturity, budget balance, and audience growth. It's built on the survey Outcomes Rocket ran with Health Podcast Library across 861 marketing and PR professionals, with CEO Saul Marquez pressing organizations to measure what moves the business rather than downloads.
ABM Stats: 2026 Benchmarks, ROI & Trends
This Uproas article compiles the essential ABM statistics for 2026, covering adoption rates, market growth, ROI, conversion benchmarks, budget allocation, sales-marketing alignment, and the measurement gaps that still hold many programs back. It lists Outcomes Rocket among its sources, drawing on its data points including the 137% average ABM ROI and that roughly 78.7% of ABM programs now use AI.
As Podcast Marketing Grows, Survey Finds ROI Questions Still Loom
This article reports that podcasting has become a common part of the marketing playbook, yet its biggest hurdle remains convincing skeptical marketers that it delivers measurable business results, tracing that doubt to a gap between the engagement metrics teams track and the revenue outcomes they rarely do. It draws on the survey Outcomes Rocket conducted with Health Podcast Library across 861 marketing and PR professionals, with CEO Saul Marquez making the case that podcasting works best as one spoke in a broader commercial flywheel.
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