In the news
Press & Media Highlights
Outcomes Rocket press coverage, media mentions, and featured articles across healthcare marketing, AI, and digital strategy.
Featured Coverage
Press Release
Get Closer to Revenue with Saul Marquez
In this episode of The Management Blueprint Podcast, host Steve Preda talks with Saul Marquez about how healthcare companies can get closer to revenue, covering his strategy-owned-earned-paid marketing framework, why paid should only amplify a funnel that already converts, and why growth comes from thought leadership and podcasting rather than cold outreach. Marquez, founder and CEO of Outcomes Rocket, walks through the agency's approach in depth, including its quarterly primary research and its podcast findings, summed up in his line that "downloads are vanity; contacts and contracts are sanity."
Latest Coverage
.png)
.png)
.png)
Explore Coverage
Showing
10
of
177
results
How to Track Marketing Leads From LinkedIn, Podcasts, in One System
This Computan article lays out how to build a single system for tracking marketing leads across LinkedIn, podcasts, blog content, and the CRM, walking through UTM discipline, attribution models, and the shift from activity metrics to pipeline and revenue. In its section on podcast measurement, it cites Outcomes Rocket's "Podcasts as a Marketing Powerhouse" 2026 benchmark, noting that 70.8% of marketers track engagement while only 16.8% track formal ROI.
The Best Podcast KPIs for Business Growth (Beyond Downloads)
This Produce Your Podcast article argues that download counts no longer capture a B2B podcast's business value, and lays out a menu of KPIs organized across four buckets: awareness, engagement and trust, pipeline and revenue, and internal adoption. It walks through how to track each metric, from guest-to-client conversion and audience retention to sales enablement usage, and how to build a simple quarterly KPI dashboard leadership can actually trust.
The Shahid Shah Show: Advancements in Molecular Profiling and Cancer Care
This HealthcareNOW Radio on-demand episode of The Shahid Shah Show opens a three-part Caris Life Sciences series, with host Shahid Shah and guest Dr. James Hamrick exploring advancements in molecular profiling and their impact on cancer care.
AI in marketing: benefits and best practices
This Latenode article examines how AI is transforming marketing through personalization, efficiency, and stronger campaign performance, covering key use cases, implementation challenges around data and privacy, and best practices for pairing AI with human judgment. In its section on automating marketing workflows, it cites Outcomes Rocket as an example, noting the agency achieved a 65% increase in email engagement and a 28% rise in conversion rates through AI-driven content personalization.
Healthcare marketing in H2 2026: From vanity metrics to verified outcomes
This article lays out six trends defining healthcare marketing in the second half of 2026, from AI Overviews rewriting the top of the funnel and digital spend overtaking linear TV to podcasting going mainstream, all tied together by a measurement reckoning that rewards proof over reach. It's authored by Saul Marquez, founder and CEO of Outcomes Rocket, who draws on the agency's podcast research with Health Podcast Library and its finding that engagement metrics dominate while few marketers track podcasting to leads, sales, or ROI.
Corporate podcasts as a marketing powerhouse: strategies, impact, and future perspectives (2026)
This report examines the state of corporate branded podcasting, describing a channel in strong growth mode where skepticism about effectiveness, tied directly to a measurement gap between engagement metrics and business outcomes, remains the biggest barrier to wider adoption. It's the research Outcomes Rocket conducted with Health Podcast Library across 861 marketing and PR professionals, with CEO Saul Marquez noting that "downloads are vanity; contacts and contracts are sanity" and urging teams to measure what moves the business.
My Framework for Email Deliverability and B2B LinkedIn Outreach
This article lays out a practical framework for B2B email deliverability and LinkedIn outreach, walking through SPF, DKIM, and DMARC authentication, sender reputation, list hygiene, and an account-based approach that earns attention before pitching. In its section on account-based outreach, it cites Outcomes Rocket's State of ABM 2025 survey of 771 marketers, noting that ABM programs report an average 137% ROI.
Comscore gives podcast advertisers episode-level targeting data for smarter media buys
This EMARKETER article reports that Comscore is adding episode-level targeting data across major podcast platforms, giving advertisers more precise contextual placement and brand safety that could make podcast inventory as easy to buy as CTV, display, and online video. It notes that doubts about podcast advertising persist, citing the Outcomes Rocket and Health Podcast Library research that 44.9% of marketers use podcasts in some form while concerns about effectiveness remain a top barrier to further adoption.
Podcast Adoption Rises As Marketers Focus On ROI.
This article reports that podcast marketing adoption keeps rising even as marketers sharpen their focus on measuring business results and ROI, mapping where the channel stands on adoption, measurement maturity, budget allocation, and audience growth. It draws on the survey Outcomes Rocket conducted with Health Podcast Library across 861 marketing and PR professionals, with CEO Saul Marquez urging teams to treat podcasting as one spoke in a broader commercial flywheel rather than a downloads race.
Episode 52: Strategy Before Execution: Why 72% of MedTech Companies Miss The Mark
In Episode 52 of The Digital Clinic, "Strategy Before Execution," Saul Marquez joins Aaron Burnett to explain why 72% of med tech companies skip straight to execution and what it costs them, covering why regulatory clearance doesn't equal sales traction, why message clarity predicts market success, and why multi-touch measurement is essential to proving marketing's contribution to revenue. Marquez, founder and CEO of Outcomes Rocket, builds the conversation around the agency's Discover-Define-Deliver framework, drawing on two decades in med tech sales and more than 2,300 interviews with healthcare leaders, plus its finding that only 28% of med tech companies have a documented marketing strategy.
Turn Healthcare Insight
into Accelerated Growth
Our healthcare growth teams work closely with you to design strategies tailored to your unique goals and market dynamics, fully focused on growth.
Book a Strategy Session
Accelerating your growth with expert strategies in marketing, branding, research & insights, sales and lead generation to maximize healthcare impact.