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Outcomes Rocket press coverage, media mentions, and featured articles across healthcare marketing, AI, and digital strategy.
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2026 State of B2B Event Marketing Report Reveals Challenges in Measuring ROI
Tekedia's Paul Ugbede Godwin breaks down why measuring the return on B2B events has become harder as companies face growing pressure to justify marketing spend. The article draws on Outcomes Rocket's 2026 State of B2B Event Marketing report and its survey of 841 professionals worldwide.
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New Research of 841 Marketing and Sales Professionals Reveals Nearly 7 in 10 Have Reported Event ROI Figures They Don't Fully Trust
StreetInsider published the announcement of new research on how B2B teams measure the results of conferences and trade shows. Outcomes Rocket's report shows nearly 7 in 10 of the 841 professionals surveyed have shared event ROI numbers they doubt, a gap with extra weight for medtech and healthtech teams facing CFO scrutiny.
New Research of 841 Marketing and Sales Professionals Reveals Nearly 7 in 10 Have Reported Event ROI Figures They Don't Fully Trust
Morningstar carries the PR Newswire release on Outcomes Rocket's 2026 State of B2B Event Marketing report, based on a September survey of 841 marketing, sales, and business development professionals. Outcomes Rocket found 68.9% have given leadership an event ROI figure they were not confident in, with gaps in ownership, lead tracking, and follow-up.
How To Manage Your PR Budget In The Era Of AI Search
Writing for the Forbes Agency Council, Kristi Piehl argues brands should rethink where their PR budget goes in the era of AI search, rather than simply spend more. She cites Outcomes Rocket's research, which found 44.8% of organizations have increased PR spending because of AI-driven search.
Founders Are Told to Chase Easy Markets. I Think That Advice Is Backwards.
In this Entrepreneur piece, Saul Marquez argues that founders have market selection backwards, because the complexity that makes healthcare hard to enter also protects the companies that learn it. He cites Outcomes Rocket’s 2026 State of B2B Go-to-Market report, noting that only 37% of B2B teams run go-to-market as one integrated revenue framework and roughly 24% of GTM spend traces back to no commercial outcome.
LinkedIn's marketing VP says AI cites point of view, not formatting
PPC Land's Luis Rijo examines a LinkedIn marketing VP's argument: AI answers cite a brand's point of view, not its formatting. The piece references an Outcomes Rocket survey of 858 marketing and PR professionals, where 44.8% of organizations reported higher PR spending due to AI search, yet only 14.4% tracked its effect on traffic or conversions.
Founders Are Told to Chase Easy Markets. After 20 Years in Healthcare, I Think That Advice Is Backwards.
Republished on Yahoo Finance, this Entrepreneur column challenges the common advice to chase easy markets, arguing healthcare's complexity protects the companies willing to learn it. Saul Marquez, Outcomes Rocket's founder and CEO, draws on twenty years in healthcare to explain why patient, prepared teams outlast fast entrants.
Get Closer to Revenue with Saul Marquez
In this episode of The Management Blueprint Podcast, host Steve Preda talks with Saul Marquez about how healthcare companies can get closer to revenue, covering his strategy-owned-earned-paid marketing framework, why paid should only amplify a funnel that already converts, and why growth comes from thought leadership and podcasting rather than cold outreach. Marquez, founder and CEO of Outcomes Rocket, walks through the agency's approach in depth, including its quarterly primary research and its podcast findings, summed up in his line that "downloads are vanity; contacts and contracts are sanity."
Top 12 Branded Podcast Agencies for B2B Brand Storytelling
This Content Allies article compares the top 12 branded podcast agencies for B2B brand storytelling, breaking down each one's strengths, notable clients, and best-fit use case, along with guidance on how to measure a branded podcast's success. It cites Outcomes Rocket research to frame why brands invest in podcasting, noting that 58.1% of marketers name brand building as their primary goal.
10 Healthcare Podcasts Every Healthcare Leader Should Add to Their Playlists
This Healthcare Success list highlights 10 podcasts worth a spot in any healthcare leader's rotation, covering everything from marketing and consumer engagement to hospital operations, leadership, AI, and digital transformation. Outcomes Rocket features among the picks as Saul Marquez's show, singled out for conversations with healthcare executives and innovators and for recent episodes on AI, automation, and operational efficiency that help leaders see where healthcare technology is heading.
The C-Suite’s Next Growth Advantage May Be A Stronger PR Strategy
This Forbes Agency Council article argues that PR has become part of the revenue system rather than a late-stage awareness function, since buyers form opinions long before a sales conversation and AI search now rewards the authority that earned media builds. It's authored by Saul Marquez, founder and CEO of Outcomes Rocket, who lays out four shifts the C-suite should make, from bringing PR into strategy earlier to measuring it through a business lens rather than impressions alone.
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