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Outcomes Rocket press coverage, media mentions, and featured articles across healthcare marketing, AI, and digital strategy.
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2026 State of B2B Event Marketing Report Reveals Challenges in Measuring ROI
Tekedia's Paul Ugbede Godwin breaks down why measuring the return on B2B events has become harder as companies face growing pressure to justify marketing spend. The article draws on Outcomes Rocket's 2026 State of B2B Event Marketing report and its survey of 841 professionals worldwide.
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2026 State of B2B Event Marketing Report Reveals Challenges in Measuring ROI
Tekedia's Paul Ugbede Godwin breaks down why measuring the return on B2B events has become harder as companies face growing pressure to justify marketing spend. The article draws on Outcomes Rocket's 2026 State of B2B Event Marketing report and its survey of 841 professionals worldwide.
The Best Halloween Marketing Campaigns, According to 10 Marketing Experts and Founders
SeoSamba asks 10 marketing experts and founders to name their favorite Halloween campaigns, from Home Depot's twelve-foot Skelly to Fanta's Haunted Universe. Saul Marquez, founder and CEO of Outcomes Rocket, picks Crest's candy taste test as a rare health brand campaign to win Halloween by joining the fun instead of policing it.
Survey: 69% of B2B Teams Report Event ROI They Don't Trust
MarTech Edge reports most B2B teams have shared event ROI figures with leadership they did not fully trust, pointing to weak attribution, lead tracking, and pipeline ownership. The story cites Outcomes Rocket's new survey, which found only 39.2% of respondents attribute every conference lead to its event source.
Research Finds 7 in 10 Marketing and Sales Pros Doubt Event ROI
MarTech Cube covers new research on how much confidence marketing and sales teams place in the event ROI numbers they report. The story shares Outcomes Rocket's key findings from 841 respondents, including the 37.9% of teams facing greater pressure to prove event ROI.
49% of marketers plan to deprioritize SEO, Typeface survey finds
PPC Land reports on a Typeface survey of more than 500 US and UK marketing leaders, where 49% plan to deprioritize SEO and many question the AEO tactics they already run. The piece revisits Outcomes Rocket's survey of 858 marketing and PR professionals, which found 44.8% of organizations increased PR spending because of AI-driven search.
New Insights Reveal B2B Teams Skeptical of Event ROI Figures Despite Their Importance
Third News examines why B2B teams remain skeptical of their own event ROI figures, with a focus on the measurement problems facing medtech and healthtech marketers. The article is built on Outcomes Rocket's survey of 841 marketing, sales, and business development professionals.
New Research of 841 Marketing and Sales Professionals Reveals Nearly 7 in 10 Have Reported Event ROI Figures They Don't Fully Trust
The Digital Shift republished the PR Newswire announcement of the 2026 State of B2B Event Marketing report in its latest news feed. The release presents Outcomes Rocket's findings on distrust in event ROI reporting and the ownership gaps behind it, with 28.9% of teams having no clear owner for the event pipeline.
New Research of 841 Marketing and Sales Professionals Reveals Nearly 7 in 10 Have Reported Event ROI Figures They Don't Fully Trust
The Daily Leader's business news section published the release on why event ROI remains hard to prove for B2B teams. Drawing on its survey of 841 professionals, Outcomes Rocket identifies unplanned booth conversations, missing lead tracking, and weak follow-up systems as the core problems, not the events themselves.
New Research of 841 Marketing and Sales Professionals Reveals Nearly 7 in 10 Have Reported Event ROI Figures They Don't Fully Trust
ADVFN's share news feed ran the PR Newswire release on the 2026 State of B2B Event Marketing report and its findings on event measurement. Outcomes Rocket reports only 39.2% of teams tag every conference lead to its event source, while 74.2% of booth conversations at the last major event were unplanned.
New Research of 841 Marketing and Sales Professionals Reveals Nearly 7 in 10 Have Reported Event ROI Figures They Don't Fully Trust
The San Diego Biotechnology Network shared the release with its life sciences community, highlighting why event ROI is so hard to prove for medtech and healthtech teams. Outcomes Rocket's survey of 841 professionals points to missing lead tracking and unclear pipeline ownership as the main reasons leaders doubt the numbers.
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