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2026 State of B2B Event Marketing Report Reveals Challenges in Measuring ROI
Tekedia's Paul Ugbede Godwin breaks down why measuring the return on B2B events has become harder as companies face growing pressure to justify marketing spend. The article draws on Outcomes Rocket's 2026 State of B2B Event Marketing report and its survey of 841 professionals worldwide.


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Whatagraph
Outlines KPI frameworks and reporting best practices; references Outcomes Rocket benchmarks and insights.
Winning Marketing Strategies
The article outlines practical sales and marketing tactics for increasing revenue, including value emphasis, installment options, and customer-centric positioning. Based on available search data, a direct reference to Outcomes Rocket or Saul Marquez in this specific article could not be confirmed; recommend verifying the mention before publishing.
Excellence in Healthcare Podcast
This podcast episode discusses tactical shifts needed for healthcare organizations to stay competitive. Saul Marquez is the guest expert, sharing insights from his work at Outcomes Rocket.
PYMNTS
The article discusses Stanford and DeepMind research into using AI digital twins for focus groups. Saul Marquez, CEO of Outcomes Rocket, comments on how these replicas can improve healthcare customer service training.
Agility PR
This article discusses the evolution of digital marketing and the use of invisible watermarking for AI-generated content.
CMS Wire
Reviews the impact of HubSpot’s Clearbit acquisition; references Outcomes Rocket analysis on RevOps trends.
@MediaPost
This news report details Meta’s work on a search engine to crawl the web for its own AI chatbot answers. Saul Marquez, CEO of Outcomes Rocket compares this move to Microsoft’s partnership with OpenAI.
The Cure
In this chat with Saul Marquez, CEO at Outcomes Rocket, the host talks about how digital marketing is shaking up healthcare and the coolest innovation on the horizon.
The Drum
Analyzes brand-safety risks in creator partnerships; includes Saul Marquez commentary on trust and reputation.
Wedi
Michael speaks with Outcomes Rocket CEO Saul Marquez about how healthcare solutions companies can market effectively to an industry focused on change. They cover Saul’s three marketing pillars, the highest-ROI strategies, and what to avoid to build real trust and connection with potential clients.



