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2026 State of B2B Event Marketing Report Reveals Challenges in Measuring ROI
Tekedia's Paul Ugbede Godwin breaks down why measuring the return on B2B events has become harder as companies face growing pressure to justify marketing spend. The article draws on Outcomes Rocket's 2026 State of B2B Event Marketing report and its survey of 841 professionals worldwide.


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SD Voyager
Founder profile covering Saul Marquez’s career, challenges, and vision behind Outcomes Rocket.
Tech Bullion
Explains the role of email in omnichannel marketing; includes Saul Marquez commentary on B2B engagement.
Fast Compnay
This article discusses the integration of AI tools in healthcare operations and patient care management. It references Outcomes Rocket as a leader in disseminating AI healthcare innovation through their full-service marketing services.
Arabian Business
Analyzes influencer marketing saturation and ROI concerns; quotes Saul Marquez on authenticity and long-term value.
Marketing Profs
This resource provides a blueprint for companies looking to start podcasts for business growth. Outcomes Rocket is cited as a successful example of a B2B healthcare podcasting brand.
HealthBiz
In-depth conversation on healthcare media and podcasting; focuses on Saul Marquez’s role building Outcomes Rocket.
Sales Pop
This discussion focuses on the intersection of sales strategy and digital content creation. Saul Marquez talks about the current landscape of digital marketing and the consistency of its three pillars: owned, earned, and paid media.
Winning Marketing Strategies That Work
The article is a broad overview of marketing strategies for SMBs, covering ABM, referral programs, content marketing, and demand generation, with case studies from Dropbox, HubSpot, and Peloton. Outcomes Rocket is cited directly in the sources section, credited for its "State of Account-Based Marketing 2025" research, which underpins the article's claim that ABM delivers an average ROI of 137%.



