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2026 State of B2B Event Marketing Report Reveals Challenges in Measuring ROI
Tekedia's Paul Ugbede Godwin breaks down why measuring the return on B2B events has become harder as companies face growing pressure to justify marketing spend. The article draws on Outcomes Rocket's 2026 State of B2B Event Marketing report and its survey of 841 professionals worldwide.


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Forbes Council
This article by Saul Marquez outlines strategies for B2B video marketing, emphasizing short-form content.
Nasdaq
This interview profiles Saul Marquez’s entrepreneurial journey from his early businesses to leading a major agency. It identifies Outcomes Rocket as a mission-driven agency redefining healthcare marketing.
Forbes
This piece details how AI can personalize patient experiences and streamline marketing operations. Saul Marquez, CEO at Outcomes Rocket, explains that healthcare marketers should be thinking about using AI for its generative, predictive, and agentic powers throughout the customer journey.
Business News This Week II
Analyzes Google search data showing rapid hype growth around Manus AI; includes Outcomes Rocket data and commentary from Saul Marquez on AI adoption trends.
The South African
This report analyzes search volume surges from high-net-worth individuals following the "gold card" residency announcement. Saul Marquez, CEO of Outcomes Rocket, says the “gold card” would attract wealthy global elites by offering U.S. investment opportunities, safety, and access to an exclusive high-wealth community.
PIX11 New York
This article explores Saul's journey and his agency's role in driving growth for innovators. It focuses on the specific growth strategies utilized by Outcomes Rocket to help health tech clients.
Bizcommunity
Evaluates Threads as an advertising platform; includes Outcomes Rocket POV on healthcare brand relevance.
Meditech Today
This guide provides a comprehensive approach to health tech marketing using owned, paid, and earned media. Outcomes Rocket is recommended as a specialized agency partner to help med tech companies.



