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2026 State of B2B Event Marketing Report Reveals Challenges in Measuring ROI
Tekedia's Paul Ugbede Godwin breaks down why measuring the return on B2B events has become harder as companies face growing pressure to justify marketing spend. The article draws on Outcomes Rocket's 2026 State of B2B Event Marketing report and its survey of 841 professionals worldwide.


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Tidal Health
In this episode, host Bryan Cush engages with Saul Marquez, CEO of Outcomes Rocket, as they delve into the nuances of brand strategy in healthcare.
Growth Boss
Growing your business takes more than hard work—it requires a clear, documented strategy you can follow and refine over time to drive exponential growth. In this episode, Saul Marquez shares how documenting your marketing strategy can help you 10x your business in just three years.
CMS Wire
This guide outlines how marketing leaders can audit their "MarTech stack" to ensure ROI. Saul Marquez is quoted as a specialist from Outcomes Rocket regarding healthcare-specific compliance in tech.
16 Important Media Trends Impacting The PR Landscape In 2025
This article outlines key PR and media shifts including AI-assisted storytelling, data-driven reputation management, and audience fragmentation, and includes commentary from Saul Marquez of Outcomes Rocket on measurable communications strategy.
Devnoodle
In this podcast, the host and guest discuss how podcasts serve as high-conversion tools for B2B lead generation rather than just brand awareness. It highlights Outcomes Rocket as a prime example of a podcast-first business model.
Forbes Councils
A panel of experts highlights shifts in PR, including AI-powered sentiment analysis and shrinking newsrooms. Saul Marquez, CEO at Outcomes Rocket, talks about the biggest trends shaping this year: AI-generated content and AI-driven news curation.
Brand with Purpose: Driving Marketing Strategy in Healthcare
Healthcare leaders discuss innovation and growth strategies; hosted by Saul Marquez through the Outcomes Rocket podcast.
Masters in Marketing Agency
Discusses podcasting as a B2B growth engine; highlights Saul Marquez and Outcomes Rocket as a leading example.



