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Press & Media Highlights
Outcomes Rocket press coverage, media mentions, and featured articles across healthcare marketing, AI, and digital strategy.
Featured Coverage
Media Coverage
2026 State of B2B Event Marketing Report Reveals Challenges in Measuring ROI
Tekedia's Paul Ugbede Godwin breaks down why measuring the return on B2B events has become harder as companies face growing pressure to justify marketing spend. The article draws on Outcomes Rocket's 2026 State of B2B Event Marketing report and its survey of 841 professionals worldwide.
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Business.com
Compares top B2B lead-generation channels; mentions the Outcomes Rocket podcast as a demand-generation channel.
How Did AI Agents Take Over B2B Marketing?
Explores how AI agents are transforming B2B marketing through automation, personalization, and autonomous execution, referencing insights from Saul Marquez, CEO of Outcomes Rocket, on balancing AI with strategic human oversight.
Beckers Health IT
Lists health systems most referenced by AI tools; cites Outcomes Rocket research on AI healthcare visibility.
EMarketer
Explores how AI chatbots source healthcare information; cites Outcomes Rocket research analyzing chatbot citation behavior.
Go Banking Rates
Explores LinkedIn monetization strategies; cites Saul Marquez as an example of B2B personal branding success.
YahooFinance
Reviews modern income strategies including content and podcasting; references Saul Marquez as an example of podcast-led monetization.
Best AI-Powered ABM Tools
This guide evaluates the leading AI-powered ABM tools for B2B teams, focusing on predictive analytics, personalization at scale, and sales-marketing alignment. The Outcomes Rocket State of Account-Based Marketing 2025 report is cited to support key ABM adoption and ROI benchmarks referenced throughout the piece.
Business News This Week
This article analyzes how Apple's privacy updates affect email tracking and engagement metrics for marketers. It features Saul Marquez, CEO of Outcomes Rocket providing expert commentary on how healthcare brands should pivot.
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