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Outcomes Rocket press coverage, media mentions, and featured articles across healthcare marketing, AI, and digital strategy.
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2026 State of B2B Event Marketing Report Reveals Challenges in Measuring ROI
Tekedia's Paul Ugbede Godwin breaks down why measuring the return on B2B events has become harder as companies face growing pressure to justify marketing spend. The article draws on Outcomes Rocket's 2026 State of B2B Event Marketing report and its survey of 841 professionals worldwide.
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13 Best ABM Agencies for B2B SaaS in 2026
The article ranks the top ABM agencies for B2B SaaS companies in 2026, evaluating each on strategy, personalization, data use, and revenue attribution. Outcomes Rocket's 2026 State of Account-Based Marketing Report is cited as a source for key industry benchmarks, including ABM ROI figures and AI integration rates.
Super Bowl Ad ROI: A Strategic Investment for Health Care Brands in 2026
This opinion piece authored by Saul Marquez discusses Super Bowl advertising as a strategic, long-term brand investment for healthcare organizations.
How to find B2B clients using Account Based Marketing?
This article provides guidance on acquiring clients using ABM strategy frameworks and references research by Outcomes Rocket.
Healthcare marketing must prepare for an AI-driven data explosion
The article features insights on modernizing healthcare marketing infrastructure to handle AI-powered scale, governance, and analytics.
ABM Starts with Buyer Understanding, Not Better Tools According to Outcomes Rocket Report
This podcast highlights findings from an Outcomes Rocket report emphasizing that successful ABM strategies begin with deep buyer insight rather than technology-first approaches.
Dr ChatGPT: What OpenAI’s foray into health and wellness means for healthcare marketing
Explores how OpenAI’s move into health and wellness signals a shift toward AI-mediated patient engagement and trusted content ecosystems.
Healthcare AI today: High-level healthcare AI kerfuffle, ARiSE wellness check, Dr. Bot book, more
Examines executive-level debate around AI’s expanding role in healthcare operations and oversight. The article discusses AI in healthcare and cites research by Outcomes Rocket showing how health chatbots source medical guidance.
ABM, Clay and Smart Outreach: The Formula for Measurable B2B Growth
This article presents a B2B growth model combining ABM, data enrichment, and smart outreach. The focus is on improving relevance, alignment, and measurable results across sales and marketing.
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