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Outcomes Rocket press coverage, media mentions, and featured articles across healthcare marketing, AI, and digital strategy.
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2026 State of B2B Event Marketing Report Reveals Challenges in Measuring ROI
Tekedia's Paul Ugbede Godwin breaks down why measuring the return on B2B events has become harder as companies face growing pressure to justify marketing spend. The article draws on Outcomes Rocket's 2026 State of B2B Event Marketing report and its survey of 841 professionals worldwide.
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The Top 10 Best ABM Tools for B2B Teams in 2026
The article is a comparative guide to ten ABM tools for B2B teams in 2026, evaluating platforms from enterprise suites like 6sense and Demandbase to point solutions for data enrichment and email outreach. Outcomes Rocket's 2025 research is cited to reinforce the buying decision, noting that nearly half of organizations plan to increase their ABM budgets in 2026.
Account Based Marketing Benchmarks for 2026
The article is a data-driven benchmarking guide for ABM programs in 2026, breaking down ROI ranges, pipeline velocity, win rates, and engagement metrics by performance tier and company segment. Outcomes Rocket's survey of 771 marketers is cited as the primary source for the 137% average ABM ROI figure and the 71.2% organizational adoption rate.
Top 12 Account-Based Marketing (ABM) Agencies for B2B SaaS Compared (2026)
The article is a ranked comparison of twelve ABM agencies for B2B SaaS teams, covering strategy, pricing, and differentiators to help companies choose the right partner. Outcomes Rocket is cited in the opening argument for ABM adoption, with its 2025 research showing organizations implementing ABM report an average ROI of approximately 137%.
Plain language is healthcare’s next competitive advantage
This article by Saul Marquez, CEO of Outcomes Rocket, explains how plain language is becoming healthcare’s next competitive advantage, helping organizations reduce friction, build trust, and drive better patient and customer outcomes.
Account-Based Marketing with Claude AI Step-by-Step
This guide walks through a four-phase ABM workflow built on Claude Cowork, covering contact mining, prospect research, personalized outreach generation, and execution inside LinkedIn. The piece cites the Outcomes Rocket State of ABM report, including the finding that ABM programs deliver an average ROI of 137 percent and that nearly four in five organizations now fold AI into their ABM motion.
The State of Account-Based Marketing
This piece examines emerging ABM trends and references research and perspective from Outcomes Rocket regarding measurement and strategic alignment in healthcare ABM.
Palantir's Dilemma: The Thin Line Between AI Innovation and Ethical Risk
This article discusses the ethical and innovation tensions surrounding Palantir Technologies and references Outcomes Rocket article "Demand Gen Report 2026 Trends"
Strategic Execution Beats Perfection in Marketing
This podcast episode features Saul Marquez discussing why disciplined execution and action-oriented leadership outperform perfectionism in modern marketing organizations.
How to Build Product Demand Before Your Business Fails
This podcast outlines practical strategies for building sustainable product demand through positioning, buyer alignment, and execution discipline, and includes insights from Saul Marquez, CEO of Outcomes Rocket, on aligning marketing strategy to measurable revenue outcomes.
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