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Outcomes Rocket press coverage, media mentions, and featured articles across healthcare marketing, AI, and digital strategy.
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2026 State of B2B Event Marketing Report Reveals Challenges in Measuring ROI
Tekedia's Paul Ugbede Godwin breaks down why measuring the return on B2B events has become harder as companies face growing pressure to justify marketing spend. The article draws on Outcomes Rocket's 2026 State of B2B Event Marketing report and its survey of 841 professionals worldwide.
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New Research Of 511 B2B Leaders Reveals GTM Execution Is Costing Organization Revenue In 2026
StreetInsider features the Outcomes Rocket 2026 GTM research with a finance-readership lens, drawing attention to the 24 percent of GTM budgets routed to unmeasured initiatives and the alignment gaps eroding forecast accuracy. The piece includes Saul Marquez's view that GTM must operate as a disciplined revenue engine to compete in an AI-augmented market.
New Research Of 511 B2B Leaders Reveals GTM Execution Is Costing Organization Revenue In 2026
TMCnet republishes the Outcomes Rocket 2026 State of B2B GTM Strategy findings, focusing on the 511-leader sample and the share of respondents who lack confidence that GTM is driving measurable business impact. The article surfaces Saul Marquez's argument that aligned teams, sharper measurement, and intentional AI integration will define the next wave of B2B winners.
Research Reveals Challenges in B2B Organizations' Go-To-Market Execution for Revenue Growth
Third News breaks down the Outcomes Rocket 2026 GTM research with an emphasis on the execution gap separating mature B2B organizations from those treating go-to-market as siloed activity. The piece spotlights the alignment deficit, measurement blind spots, and AI adoption curve, and quotes Saul Marquez on the shift from disconnected tactics to a unified revenue engine.
Go-To-Market Fills The Basket, But Most B2B Pros Can't Even Define It
The article examines how most B2B professionals struggle to define go-to-market strategy, let alone execute it cohesively. The findings come from Outcomes Rocket's "2026 State of B2B Go-To-Market Strategy" report, drawn from 511 professionals across the U.S. and U.K.
What If Your HealthTech Marketing Problem Isn’t Visibility but Confusion
Saul Marquez, CEO of Outcomes Rocket, joins Sabrina Runbeck on the Provider's Edge podcast to share a simple framework for turning marketing chaos into a clear go-to-market strategy. They also get into why account-based marketing ranks among the highest-ROI plays in healthcare, and how the right relationship reshapes a company's trajectory.
Healthcare B2B Marketing: The Complete Guide for 2026
Magic Logix publishes a complete 2026 guide to healthcare B2B marketing, covering the invisible research phase, buying-committee mapping, compliance, tech-stack design, and pipeline measurement. The piece cites Outcomes Rocket research on healthcare B2B marketing, including findings that multi-touch attribution and AI-powered predictive analytics can accelerate pipeline by 25 to 30 percent and that structured optimization processes can yield up to 30 percent higher marketing ROI.
LinkedIn Ads Management Services for B2B: Build campaigns that drive pipeline
The article is a practical guide to LinkedIn Ads management for B2B, with Outcomes Rocket's 2025 survey of 771 marketers anchoring its ABM section, finding that 71% of B2B organizations are actively implementing account-based marketing strategies.
Account-based marketing og HubSpot
Danish HubSpot partner Itch Marketing publishes a practitioner guide to running ABM inside HubSpot, covering ICP definition, tiering, buying-role mapping, intent tracking, and revenue attribution. The piece cites Outcomes Rocket's State of ABM research as supporting evidence for the 137%average ROI on ABM programs.
The 2026 GTM learning list
The article is a curated reading, listening, and newsletter list sourced from CROs, CMOs, and revenue leaders, built around what top GTM operators actually consume to stay sharp. Outcomes Rocket appears as a recommended podcast, listed under the AI, technology, and emerging trends category.
Account intelligence: how AI does deep ABM research in minutes, not weeks
The article makes the case that thorough account research, not generic outreach, is what separates effective ABM from expensive list blasting, and that AI now makes that depth achievable at scale. Outcomes Rocket's report is cited directly to anchor the ROI argument, noting that teams doing proper account research achieve 137% average ROI.
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