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Outcomes Rocket press coverage, media mentions, and featured articles across healthcare marketing, AI, and digital strategy.
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2026 State of B2B Event Marketing Report Reveals Challenges in Measuring ROI
Tekedia's Paul Ugbede Godwin breaks down why measuring the return on B2B events has become harder as companies face growing pressure to justify marketing spend. The article draws on Outcomes Rocket's 2026 State of B2B Event Marketing report and its survey of 841 professionals worldwide.
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Without Measurement Discipline, AI Adds Limited GTM Value
Outcomes Rocket was featured in Business News This Week for its 2026 State of B2B Go-to-Market Strategy report, which found that only 37% of organizations treat GTM as a true cross-functional revenue framework. The feature highlights how AI adds limited commercial value without measurement discipline — a finding directly relevant to healthtech and medtech companies building scalable go-to-market programs.
12 best buyer intent data providers for 2026
A buyer-intent data buyer's guide comparing 12 platforms across first-party, third-party, predictive, and review-site signals, with use cases spanning ABM, sales prioritization, demand gen, and churn prevention. The article references Outcomes Rocket research on ABM ROI when framing how intent data sharpens account-based programs.
GTM Execution: How B2B Teams Turn GTM Strategy Into Revenue
A Clearout guide on B2B GTM execution cites Outcomes Rocket research showing that 30% of B2B organizations still struggle to prove their go-to-market efforts deliver measurable results — underscoring why execution discipline, not just strategy, is what separates pipeline from revenue.
Outcomes Rocket, Censinet release healthcare innovation paper
Featured in AI-TechPark, Outcomes Rocket and Censinet's white paper draws on 30 healthcare leader interviews to map how AI is shifting from experimentation to operational infrastructure in 2026 — essential reading for healthtech and medtech commercial teams navigating that transition.
Outcomes Rocket and Censinet Release New White Paper Exploring the Future of Healthcare Innovation
ContentEngine republishes the Outcomes Rocket and Censinet white paper announcement, The Future State of Healthcare in 2026, drawing on perspectives from 30 healthcare leaders interviewed at AIMed 2025. The article maps six shifts from agentic AI in operational workflows to edge AI at the point of care, and features Saul Marquez on what it takes for healthcare leaders to scale trust and outcomes through the next phase of transformation.
Outcomes Rocket and Censinet Release New White Paper Exploring the Future of Healthcare Innovation
ITNewsOnline carries the announcement of a new white paper from Outcomes Rocket and Censinet, The Future State of Healthcare in 2026, built on interviews with 30 leaders across AI, clinical practice, informatics, and innovation. The piece outlines six shifts shaping healthcare in 2026, from agentic AI in operational workflows to clinician-led adoption, and includes commentary from Saul Marquez on leading through this next chapter of change.
Reasons for Failure in B2B Market Entry... Lack of Integrated Revenue System
GTT Korea translates the Outcomes Rocket 2026 B2B GTM Strategy report for a Korean enterprise readership, framing the findings around the absence of an integrated revenue operating system. The piece flags the heavy reliance on internal-only strategy development and the underuse of intent data and ABM, and references Saul Marquez on the move from disconnected campaigns to a unified GTM engine.
AI Tools for Marketing Managers: How to Work Smarter in 2026
Authentic Style publishes a practitioner guide for marketing managers on embedding AI tools into content, SEO, analytics, campaign personalization, and creative production workflows. The article references Outcomes Rocket research on AI in marketing, including the share of marketers who have adopted analytics AI platforms, when discussing the rise of data-driven reporting practices.
B2B's Revenue Leak: Why 30% of Firms Can't Measure GTM Impact
BriefGlance turns the Outcomes Rocket 2026 GTM Strategy research into an editorial feature on B2B revenue leakage, with attention on the 24 percent of GTM budgets flowing into unmeasured initiatives and the leadership vacuum at firms without a named GTM owner. The article quotes Saul Marquez on the move from disconnected activities to a disciplined revenue engine, and frames intentional AI integration as the dividing line for 2026 winners.
New Research Of 511 B2B Leaders Reveals GTM Execution Is Costing Organization Revenue In 2026
Benzinga carries the Outcomes Rocket release with framing pitched at investor and operator audiences, highlighting the report's signal that GTM execution is now a board-level revenue issue. Coverage centers on adoption gaps in intent data and ABM, alongside Saul Marquez's commentary on shifting from activity-driven tactics to integrated revenue discipline.
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