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Outcomes Rocket press coverage, media mentions, and featured articles across healthcare marketing, AI, and digital strategy.
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2026 State of B2B Event Marketing Report Reveals Challenges in Measuring ROI
Tekedia's Paul Ugbede Godwin breaks down why measuring the return on B2B events has become harder as companies face growing pressure to justify marketing spend. The article draws on Outcomes Rocket's 2026 State of B2B Event Marketing report and its survey of 841 professionals worldwide.
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PR Is The Primary Driver Of Revenue, Authority, And Visibility In The AI Era
Yahoo Finance carries the Outcomes Rocket 2026 Benchmark on AI, Visibility and Revenue release for its investor audience, leading with the finding that PR has moved from a support function to a primary driver of authority and revenue in the AI era. The article highlights Saul Marquez's framing of authority as the new currency of visibility and outlines the gap between PR's expanded strategic role and the measurement frameworks that still treat it as awareness work.
PR Is The Primary Driver Of Revenue, Authority, And Visibility In The AI Era
Agility PR Solutions carries the launch of Outcomes Rocket's 2026 Benchmark on AI, Visibility and Revenue, based on a survey of 858 marketing and PR leaders. The piece highlights that seven in ten organizations now consider PR important to go-to-market efforts and that 63.5 percent say AI-driven search has already reshaped their PR strategy, with commentary from Saul Marquez on PR moving from communications channel to revenue-driving function.
25 revenue operations KPIs to gauge GTM performance
Highspot publishes a deep guide to revenue operations KPIs, covering the metrics RevOps teams use to align sales, marketing, and customer success around shared revenue outcomes. The piece walks through revenue, sales, marketing, and customer success metrics, then frames RevOps as the connective tissue that turns activity into predictable growth, with measurement discipline as the dividing line between leaders and laggards heading into 2026.
RetailTech Account Based Marketing: 7-Step ABM Playbook
This SaaSHero article presents a 7-step playbook for RetailTech account-based marketing, covering ICP targeting, hyper-personalized content, LinkedIn competitor conquesting, multi-channel execution, sales alignment, and revenue-focused measurement for enterprise retail chains. In its metrics benchmarks, it cites Outcomes Rocket's 2025 finding that ABM programs deliver an average 137% revenue ROI.
The 2026 Swaay.Health Awards Revealed
Healthcare Scene announces the 2026 Swaay.Health Awards, the annual recognition of standout work across healthcare marketing, PR, communications, and patient experience, with winners revealed at Swaay.Health LIVE in Foxborough. Coverage names the year's standouts across categories from Agency and Campaign of the Year to Marketer and Trailblazer, with Outcomes Rocket among the healthcare marketing community recognized in the Swaay.Health ecosystem.
AI Shortlists Are Reshaping B2B Security Demand Gen
LeadrPro examines how AI shortlists are reshaping B2B security demand generation, arguing that vendor consideration now happens inside answer engines before buyers ever visit a website. The article pairs G2 research on AI-mediated buying with Outcomes Rocket findings, including the 29.1 percent of organizations that cannot confirm measurable GTM impact, to make the case that source-engineering and review-site citations are the new demand-gen infrastructure.
How to use lead generation with account-based marketing
This Abmatic AI article argues that the "ABM vs lead generation" framing is outdated, showing how the two work together in 2026 with lead gen as the discovery layer and ABM as the conversion layer, both feeding off shared intent and identity signals. It walks through how account-based lead generation works today, from finding in-market accounts through intent and visitor identification to mapping the buying committee and routing the right contact to sales at the right moment.
Saul Marquez Joins DeviceTalks Weekly's FOMO Studios Ahead of DeviceTalks Minnesota
Outcomes Rocket CEO, Saul Marquez, joins FOMO Studios for a conversation with host Tom Salemi, sharing perspective on how medtech and health tech organizations sharpen commercial impact in a market where attention is harder to win and budgets are scrutinized line by line.
How to Align Sales, Marketing for Better ROI: The DGR Interview with Outcomes Rocket’s Saul Marquez
Demand Gen Report featured Outcomes Rocket CEO, Saul Marquez, on B2B go-to-market strategy, drawing on the State of Account-Based Marketing report to unpack why sales and marketing alignment, GTM ownership, and AI integration remain the defining commercial challenges for healthcare marketing leaders in 2026.
Immature GTM implementation pressures profitability, as revealed in a survey of 511 people.
Japanese sales media Rep Hub leads its weekly news roundup with the Outcomes Rocket 2026 GTM Strategy report, summarizing the 511-leader survey and the share of organizations unable to verify GTM impact for a Japanese B2B sales audience. The piece frames the findings as evidence that sales teams must redefine GTM as a revenue engine tied to pipeline quality and deal velocity, rather than a collection of departmental activities.
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