Press & Media Highlights

Third News breaks down the Outcomes Rocket 2026 GTM research with an emphasis on the execution gap separating mature B2B organizations from those treating go-to-market as siloed activity. The piece spotlights the alignment deficit, measurement blind spots, and AI adoption curve, and quotes Saul Marquez on the shift from disconnected tactics to a unified revenue engine.

The article examines how most B2B professionals struggle to define go-to-market strategy, let alone execute it cohesively. The findings come from Outcomes Rocket's "2026 State of B2B Go-To-Market Strategy" report, drawn from 511 professionals across the U.S. and U.K.

Saul Marquez, CEO of Outcomes Rocket, joins Sabrina Runbeck on the Provider's Edge podcast to share a simple framework for turning marketing chaos into a clear go-to-market strategy. They also get into why account-based marketing ranks among the highest-ROI plays in healthcare, and how the right relationship reshapes a company's trajectory.

Magic Logix publishes a complete 2026 guide to healthcare B2B marketing, covering the invisible research phase, buying-committee mapping, compliance, tech-stack design, and pipeline measurement. The piece cites Outcomes Rocket research on healthcare B2B marketing, including findings that multi-touch attribution and AI-powered predictive analytics can accelerate pipeline by 25 to 30 percent and that structured optimization processes can yield up to 30 percent higher marketing ROI.

The article is a practical guide to LinkedIn Ads management for B2B, with Outcomes Rocket's 2025 survey of 771 marketers anchoring its ABM section, finding that 71% of B2B organizations are actively implementing account-based marketing strategies.

Danish HubSpot partner Itch Marketing publishes a practitioner guide to running ABM inside HubSpot, covering ICP definition, tiering, buying-role mapping, intent tracking, and revenue attribution. The piece cites Outcomes Rocket's State of ABM research as supporting evidence for the 137%average ROI on ABM programs.

The article is a curated reading, listening, and newsletter list sourced from CROs, CMOs, and revenue leaders, built around what top GTM operators actually consume to stay sharp. Outcomes Rocket appears as a recommended podcast, listed under the AI, technology, and emerging trends category.

The article makes the case that thorough account research, not generic outreach, is what separates effective ABM from expensive list blasting, and that AI now makes that depth achievable at scale. Outcomes Rocket's report is cited directly to anchor the ROI argument, noting that teams doing proper account research achieve 137% average ROI.

The article is a comparative guide to ten ABM tools for B2B teams in 2026, evaluating platforms from enterprise suites like 6sense and Demandbase to point solutions for data enrichment and email outreach. Outcomes Rocket's 2025 research is cited to reinforce the buying decision, noting that nearly half of organizations plan to increase their ABM budgets in 2026.

The article is a data-driven benchmarking guide for ABM programs in 2026, breaking down ROI ranges, pipeline velocity, win rates, and engagement metrics by performance tier and company segment. Outcomes Rocket's survey of 771 marketers is cited as the primary source for the 137% average ABM ROI figure and the 71.2% organizational adoption rate.