IN THE NEWS
Press & Media Highlights
Outcomes Rocket press coverage, media mentions, and featured articles across healthcare marketing, AI, and digital strategy.

May 15, 2026
Two-thirds of brands adapt PR for the AI search era
Marketing Report covers the Outcomes Rocket 2026 PR Benchmark for a European marketing audience, leading with the finding that two-thirds of brands are adapting PR for the AI search era. The piece details the survey of 858 marketing and PR professionals, including that 44.8 percent of organizations have increased PR budgets in response to AI search, and outlines the measurement and integration gaps the report identifies as priorities for PR leaders heading into 2026.
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May 14, 2026
Organisational accountability crucial as AI's promise in go-to-market strategies falters without clear ownership
NOAH News covers organizational accountability as the prerequisite for realizing AI's promise in go-to-market strategies, drawing on Outcomes Rocket's 2026 State of B2B GTM Strategy research. The piece argues that without clear ownership, shared KPIs, and measurement discipline, AI investment amplifies fragmented activity rather than producing growth, and frames Saul Marquez's call for a unified revenue engine as the operating model for the AI-augmented era.
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May 13, 2026
New Benchmark Shows AI, Search Visibility, and Revenue Are Reshaping the Measurement Agenda
Paine Publishing's Measurement Advisor blog reviews the Outcomes Rocket 2026 PR Benchmark on AI, Visibility and Revenue, framing the findings as PR's long-awaited authority moment for measurement professionals. The piece highlights that 70 percent of organizations now view PR as important to go-to-market and that only 13.1 percent share earned media with sales, then argues that PR measurement must evolve from output counting to tracking influence across the information and revenue ecosystem.
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May 13, 2026
How Google’s AI Co-Clinician Will Redefine Healthcare Marketing
Run Medical Billing's blog, syndicated through Blogarama, republishes the Saul Marquez Outcomes Rocket commentary on Google DeepMind's AI Co-Clinician and what it means for healthcare marketing. The piece reinforces the case for moving beyond SEO toward authority engineering, with PR positioned as the strategic layer that determines which healthcare brands AI systems trust enough to recommend.
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May 13, 2026
How Google’s AI Co-Clinician Will Redefine Healthcare Marketing
Healthcare Guys publishes a bylined piece from Saul Marquez, CEO and Founder of Outcomes Rocket, on how Google DeepMind's AI Co-Clinician reshapes the rules of healthcare marketing. The article argues that as AI systems mediate clinical conversations, the industry moves from SEO to AI recommendation optimization, with PR becoming the strategic layer that shapes the data AI uses to recommend healthcare brands.
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May 12, 2026
PR Is The Primary Driver Of Revenue, Authority, And Visibility In The AI Era
MarTech Cube carries the Outcomes Rocket 2026 PR Benchmark release for a martech-practitioner audience, focusing on the rise of AEO (Authority, Expertise, Trustworthiness) signals and the fact that only 21.8 percent of organizations have defined AEO as a strategic priority. The article includes Saul Marquez on the operational gap between PR's expanding strategic role and the measurement frameworks most teams still rely on.
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May 12, 2026
How Google’s AI Co-Clinician will redefine healthcare marketing
DOTmed News publishes a bylined piece from Saul Marquez, CEO and Founder of Outcomes Rocket, on how Google DeepMind's AI Co-Clinician will reshape healthcare marketing. The article argues that as AI systems mediate clinical conversations, the competitive battleground shifts from SEO to recommendation optimization, with earned authority and PR-driven credibility becoming the signals AI systems use when surfacing healthcare brands to patients and providers.
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May 11, 2026
PR Is The Primary Driver Of Revenue, Authority, And Visibility In The AI Era
West Linn Tidings's PR newswire feed carries the Outcomes Rocket 2026 Benchmark on AI, Visibility and Revenue release, summarizing the 858-leader survey for a Pacific Northwest regional readership. The piece features Saul Marquez on authority as the new algorithm and frames the findings as evidence that PR has moved from communications support to revenue enabler in the AI era.
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May 11, 2026
PR Is The Primary Driver Of Revenue, Authority, And Visibility In The AI Era
TMCnet republishes the Outcomes Rocket 2026 PR Benchmark release with focus on the structural shift toward PR as a primary driver of authority, discoverability, and revenue in AI-mediated search. The article carries Saul Marquez on the move from coverage generation to credibility building in the sources AI systems trust first, and outlines the report's recommendations on AEO signals and sales enablement integration.
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May 11, 2026
PR Is The Primary Driver Of Revenue, Authority, And Visibility In The AI Era
San Diego Biotech News features the Outcomes Rocket 2026 PR Benchmark release with attention to the local San Diego angle, where the company is headquartered, and the implications for healthcare and life sciences brands competing for visibility in AI-mediated discovery. The piece highlights Saul Marquez on the shift from generating coverage to building credible authority in the places AI systems consult first.
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