Press & Media Highlights

A Clearout guide on B2B GTM execution cites Outcomes Rocket research showing that 30% of B2B organizations still struggle to prove their go-to-market efforts deliver measurable results — underscoring why execution discipline, not just strategy, is what separates pipeline from revenue.

Featured in AI-TechPark, Outcomes Rocket and Censinet's white paper draws on 30 healthcare leader interviews to map how AI is shifting from experimentation to operational infrastructure in 2026 — essential reading for healthtech and medtech commercial teams navigating that transition.

ContentEngine republishes the Outcomes Rocket and Censinet white paper announcement, The Future State of Healthcare in 2026, drawing on perspectives from 30 healthcare leaders interviewed at AIMed 2025. The article maps six shifts from agentic AI in operational workflows to edge AI at the point of care, and features Saul Marquez on what it takes for healthcare leaders to scale trust and outcomes through the next phase of transformation.

ITNewsOnline carries the announcement of a new white paper from Outcomes Rocket and Censinet, The Future State of Healthcare in 2026, built on interviews with 30 leaders across AI, clinical practice, informatics, and innovation. The piece outlines six shifts shaping healthcare in 2026, from agentic AI in operational workflows to clinician-led adoption, and includes commentary from Saul Marquez on leading through this next chapter of change.

GTT Korea translates the Outcomes Rocket 2026 B2B GTM Strategy report for a Korean enterprise readership, framing the findings around the absence of an integrated revenue operating system. The piece flags the heavy reliance on internal-only strategy development and the underuse of intent data and ABM, and references Saul Marquez on the move from disconnected campaigns to a unified GTM engine.

Authentic Style publishes a practitioner guide for marketing managers on embedding AI tools into content, SEO, analytics, campaign personalization, and creative production workflows. The article references Outcomes Rocket research on AI in marketing, including the share of marketers who have adopted analytics AI platforms, when discussing the rise of data-driven reporting practices.

BriefGlance turns the Outcomes Rocket 2026 GTM Strategy research into an editorial feature on B2B revenue leakage, with attention on the 24 percent of GTM budgets flowing into unmeasured initiatives and the leadership vacuum at firms without a named GTM owner. The article quotes Saul Marquez on the move from disconnected activities to a disciplined revenue engine, and frames intentional AI integration as the dividing line for 2026 winners.

Benzinga carries the Outcomes Rocket release with framing pitched at investor and operator audiences, highlighting the report's signal that GTM execution is now a board-level revenue issue. Coverage centers on adoption gaps in intent data and ABM, alongside Saul Marquez's commentary on shifting from activity-driven tactics to integrated revenue discipline.

StreetInsider features the Outcomes Rocket 2026 GTM research with a finance-readership lens, drawing attention to the 24 percent of GTM budgets routed to unmeasured initiatives and the alignment gaps eroding forecast accuracy. The piece includes Saul Marquez's view that GTM must operate as a disciplined revenue engine to compete in an AI-augmented market.

TMCnet republishes the Outcomes Rocket 2026 State of B2B GTM Strategy findings, focusing on the 511-leader sample and the share of respondents who lack confidence that GTM is driving measurable business impact. The article surfaces Saul Marquez's argument that aligned teams, sharper measurement, and intentional AI integration will define the next wave of B2B winners.