Outcomes Rocket partnered with Molecular You and its sales and marketing leadership to turn early product-market fit into a repeatable growth motion, using Account-Based Marketing, webinar-led lead generation, and deal acceleration to convert more prospects and equip an in-house team to keep running the playbook.
Molecular You had early traction. They needed a repeatable way to scale it.
Molecular You is a healthtech startup bringing a new kind of preventative blood testing to North America. The company works with clinics and patients to detect disease earlier. When Matthew Bradley stepped in as Senior Director of Sales & Marketing, the founding team had found product-market fit and closed early sales, but the go-to-market motion still ran through a handful of people. Conferences were generating interest. Converting that interest into closed deals, at a repeatable pace, was the harder problem.
Molecular You partnered with Outcomes Rocket to build the motion. They weren’t comparing a roster of vendors; they wanted a partner who understood the stage and scale of an early-growth healthtech company, and who could build alongside a team in the middle of hiring. Outcomes Rocket operated as a strategic partner rather than an outside agency.
“It really felt like a strategic partner, not just somebody who could come and collaborate with us. Outcomes Rocket understood where we were in terms of the size and scale of the business, and partnered with us in the right way.” — Matthew Bradley, Senior Director of Sales & Marketing, Molecular You
Turning early-stage interest into a repeatable, conversion-focused go-to-market motion.
Molecular You had product-market fit and a few wins, but the motion depended on the founder and a small group. The company needed a repeatable process, not one-off results.
Conferences were generating leads, yet too many warm prospects stalled before becoming deals. Lead gen was working; deal acceleration was the gap.
Matthew was growing the team and needed new hires to absorb repeatable techniques.
Healthtech buyers move through trusted networks and industry presence. A generalist partner without the right relationships and niche fluency wouldn’t move the needle.
“What I really liked about Outcomes Rocket was they were in the same industry as us. We met at trade shows, knew the same people, and benefited a lot from the introductions and networking. It felt like a partner in the right niche, not someone spread too thin or going too general.” — Matthew Bradley, Senior Director of Sales & Marketing, Molecular You
A partnership built to convert pipeline and leave repeatable workflows behind.
Outcomes Rocket worked directly with Matthew and the Molecular You team, pairing agency expertise with new in-house hires to design workflows the company could own.
Launched focused ABM campaigns against a defined target list. Bookings from email outreach rose off a low starting baseline as the targeting sharpened.
Hosted webinars for warm and target prospects, and taught the team a repeatable approach they could run on their own.
Moved stalled pipeline deals forward and helped the team pull more value from the conferences they were already attending.
Paired new hires with the Outcomes Rocket team to build processes and workflows the in-house team could learn from and keep using.
A repeatable system that delivered during the engagement and kept working after it.
Across ABM, webinars, and deal acceleration, Outcomes Rocket moved Molecular You from scattered, hard-to-convert interest to a targeted motion the in-house team could run on its own.
"We were running some ABM campaigns and saw an increase in bookings from our email outreach. The team's original numbers were low. After launching specific ABM campaigns with Outcomes Rocket, we were seeing a lot more bookings come in from our list of targets."
The change that stood out was durability. The processes and workflows didn’t leave when the engagement ended; Molecular You’s team absorbed them and kept running them.
“If someone was considering Outcomes Rocket, I’d say definitely talk to the team. They’ll find a way to fit in with your organization and your stage of business. They were good listeners, and they understood where we were as a business and what we wanted to achieve.”
Our healthcare growth teams works closely with you to design strategies tailored to your unique goals and market dynamics, fully focused on growth.
Accelerating your growth with expert strategies in marketing, branding, research & insights, sales and lead generation to maximize healthcare impact.
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