Outcomes Rocket partnered with HLTH and their Head of Media, Robbie Dorius, to consolidate, streamline, and elevate a sponsored podcast program across three major healthcare innovation events, turning a scattered operation into a high-value, sponsor-retaining content engine.
HLTH didn't need another vendor. They needed one partner who could do it all.
HLTH is one of healthcare's most prominent innovation events companies, producing three major events each year: ViVE, HLTH USA, and HLTH Europe. When Robbie Dorius joined as Head of Media two years ago, one of his responsibilities was overseeing the sponsored podcast program tied to each event. What he found was a program with real potential but also with some fragmentation: multiple vendors and an offering that was not yet differentiated enough to stand out in a crowded content market.
From day one in the role, Robbie worked with Outcomes Rocket to understand what was working, what was not, and how to build something better. What followed was a two-year collaboration that transformed the program from a standard podcast offering into a high-value, fully managed content experience that sponsors actively return to, and that HLTH's own team points to as a measurable improvement in sponsor satisfaction.
"Working with the Outcomes Rocket team is the most pleasant experience. I always feel like it's a welcome space where I can come to and collaborate, and I know that the team is going to find a solution. It seems like the happiest place to work on earth, sorry Disney." - Robbie Dorius, Head of Media, HLTH
Different parts of the podcast program were housed under different companies, creating coordination overhead, and no single partner responsible for the end result.
The sponsored podcast space is crowded. HLTH needed an offering that sponsors perceived as genuinely valuable rather than just another episode drowning in a sea of content.
Robbie stepped into the role with his first major event approaching quickly. He needed a partner who could guide him through the existing program, identify the gaps, and move fast, not a vendor who needed hand-holding.
In an events business, sponsor satisfaction is not a soft metric. Sponsors who do not see value do not return. The quality of the podcast program had a direct line to commercial outcomes for HLTH.
A single partner, a consolidated program, and a continuously improving offering.
Outcomes Rocket did not step in to fix one element of HLTH's podcast program. The team took ownership of the entire operation, from production through promotion, and built a content experience that sponsors found meaningfully different from anything else they were being offered at events of this scale.
Outcomes Rocket took ownership of the full podcast program from beginning to end across all three HLTH events, eliminating the fragmentation that had previously required multiple vendors and created inconsistent output.
The team developed a premium sponsored content offering that gave sponsors something beyond a standard episode, making each piece of content genuinely valuable and differentiated in a market saturated with generic podcast production.
Each episode was supported by targeted social promotion through HLTH's channels, giving sponsors amplified reach and visibility that extended the value of their content investment well beyond the event itself.
After each event, Outcomes Rocket and Robbie's team came together to review what worked, identify improvements, and evolve the program. The offering today looks significantly different from where it started, built through consistent iteration rather than a single redesign.
Sponsors noticed the difference immediately, and they’ve consistently returned as sponsors.
Following the consolidation and elevation of the program, HLTH saw immediate positive feedback from sponsors on both episode quality and social promotion. Sponsor retention improved, multiple team members within HLTH cited the simplified operation as a meaningful reduction in workload, and Robbie describes the current program as something he can recommend with full confidence to any organization looking for this type of content partnership.
We'll help provide answers to questions about our company, services we offer, and identify specific areas we can focus on to get the results you're looking for.
We wanted to create broader awareness for our company and thought podcasting could help. For anyone looking to launch a podcast, there’s no better option than getting expert help from Outcomes Rocket.
Great company to work with! They are experts in all things digital marketing. Highly recommend.
If you’re thinking about interviewing expertise and generating good content and insights in your industry because that’s who you sell to, I think Outcomes Rocket is a really great way to do just that.
Outcomes Rocket is a reliable marketing partner that is really committed to helping us reach our goals.
Their ability to quickly understand what we needed from a marketing perspective and deliver on that in an affordable, but also comprehensive way, really made the difference.
Outcomes Rocket’s dedication to our project’s success was clear, making them more than a service provider — they became a trusted partner in navigating the complexities of healthcare marketing.
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