In the news
Press & Media Highlights
Outcomes Rocket press coverage, media mentions, and featured articles across healthcare marketing, AI, and digital strategy.
Featured Coverage
Media Coverage
2026 State of B2B Event Marketing Report Reveals Challenges in Measuring ROI
Tekedia's Paul Ugbede Godwin breaks down why measuring the return on B2B events has become harder as companies face growing pressure to justify marketing spend. The article draws on Outcomes Rocket's 2026 State of B2B Event Marketing report and its survey of 841 professionals worldwide.
Latest Coverage
Explore Coverage
Showing
10
of
177
results
84% of Firms Expect PR to Drive Business Results Within Two Years, Report
This TechEconomy article reports that more than eight in 10 organizations expect PR to play a larger role in driving sales and business results within two years, with PR increasingly viewed as a strategic, revenue-focused function rather than an awareness tool. The findings come from a global benchmark report released by Outcomes Rocket, which surveyed 858 marketing and communications professionals worldwide and concluded that PR has become a strategic driver of visibility, authority, and business impact.
The ABM Strategy Framework That Drives Pipeline Growth
This Metadata.io article lays out a five-step ABM framework for turning target account lists into closed deals, covering account selection and tiering, sales-marketing alignment, personalized content, multi-channel execution, and revenue-focused measurement. It also breaks down the three types of ABM (one-to-one, one-to-few, and one-to-many) and the technology stack needed to run each at scale.
How to Use AI to Improve Targeting of High-Value Accounts in 2026
This Apollo.io article lays out a framework for using AI to target high-value B2B accounts in 2026, covering revenue-weighted prioritization, explainable scoring, personalization guardrails, and common targeting failures. It cites Outcomes Rocket research showing that 78.7% of companies now incorporate AI into ABM for personalization, predictive analytics, and targeting.
DeviceTalks Boston Wrap Up with the Editors (and Many Special Guests!)
Outcomes Rocket CEO Saul Marquez was invited to join the DeviceTalks Boston 2026 live podcast alongside the DeviceTalks editorial team and fellow guests Etienne Nichols of Greenlight Guru and Holly Scott of The Mullings Group. He shared why conferences still matter, making the case that real relationships, built in person, move medtech in ways no screen replaces.
Outcomes Rocket CEO Recognized with 2026 Healthcare Marketer of the Year Award by Swaay.Health
This Yahoo Finance article reports that Outcomes Rocket CEO Saul W. Marquez was recognized as the 2026 Swaay.Health Marketer of the Year, an award presented live at Swaay.Health LIVE in Foxborough, Massachusetts. It spotlights Outcomes Rocket as a healthcare-exclusive media and digital marketing agency that helps organizations build trust and visibility, with Marquez crediting the win to his full team of strategists, researchers, producers, creatives, and PR professionals.
Outcomes Rocket CEO Recognized with 2026 Healthcare Marketer of the Year Award by Swaay.Health
This World News piece syndicates the PR Newswire announcement that Outcomes Rocket CEO Saul W. Marquez was named the 2026 Swaay.Health Marketer of the Year, presented live at Swaay.Health LIVE in Foxborough, Massachusetts. It features Marquez's perspective on how strategic marketing helps healthcare organizations earn attention, credibility, and adoption in an increasingly competitive and trust-driven environment.
Outcomes Rocket's Saul W. Marquez Honored as 2026 Healthcare Marketer of the Year
This article covers Saul W. Marquez, CEO of Outcomes Rocket, being named the 2026 Swaay.Health Marketer of the Year at the Swaay.Health LIVE event in Foxborough, Massachusetts. It credits the win to the full Outcomes Rocket team and highlights the agency's work as a healthcare-exclusive marketing partner that helps healthcare leaders turn expertise into influence and measurable growth.
Outcomes Rocket Shines in 2026 Healthcare Awards
Outcomes Rocket CEO Saul W. Marquez has been named the 2026 Swaay.Health Marketer of the Year, with the award presented live at the annual Swaay.Health LIVE event in Foxborough, Massachusetts. The recognition highlights Marquez's leadership at Outcomes Rocket and the agency's role in helping healthcare organizations earn attention, credibility, and adoption through strategic marketing.
The Best B2B Marketing Strategies for 2026 (That ACTUALLY WORK)
This Cleverly article breaks down the 10 B2B marketing strategies producing pipeline in 2026, from ABM, content, and GEO to cold outreach, LinkedIn, paid media, events, and influencer marketing, built around an AI-first buyer journey and larger buying committees. It closes with a framework for picking the right two or three channels based on stage and resources, and executing them with discipline for 90 days while measuring pipeline generated rather than clicks.
B2B Go-to-Market Strategy: Smart Strategies for B2B Teams (2026)
This SyncGTM article lays out a practical B2B go-to-market framework for 2026, covering motion selection, ICP definition, channel sequencing, seven smart execution strategies, common pitfalls, and the metrics that show whether a GTM is working. It cites a 2026 survey of 511 B2B professionals referenced by Outcomes Rocket, noting that roughly 21% of companies either lack a formal GTM strategy or have no clearly defined ownership structure.
Turn Healthcare Insight
into Accelerated Growth
Our healthcare growth teams work closely with you to design strategies tailored to your unique goals and market dynamics, fully focused on growth.
Book a Strategy Session
Accelerating your growth with expert strategies in marketing, branding, research & insights, sales and lead generation to maximize healthcare impact.