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Outcomes Rocket press coverage, media mentions, and featured articles across healthcare marketing, AI, and digital strategy.
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2026 State of B2B Event Marketing Report Reveals Challenges in Measuring ROI
Tekedia's Paul Ugbede Godwin breaks down why measuring the return on B2B events has become harder as companies face growing pressure to justify marketing spend. The article draws on Outcomes Rocket's 2026 State of B2B Event Marketing report and its survey of 841 professionals worldwide.
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New Research of 861 Marketing and PR Professionals Reveals Nearly Half of Podcast Marketers Claim Strong ROI, But Measurement Hasn't Caught Up
This Yahoo-carried release finds that podcasting has secured a place in the marketing mix while accountability trails behind, showing that many teams still lean on engagement and download figures rather than revenue and lean their spending toward production over getting shows heard. It surfaces the Podcasts as a Marketing Powerhouse report from Outcomes Rocket and Health Podcast Library, based on 861 marketing and PR professionals, with founder and CEO Saul Marquez arguing that podcasting works best as one spoke in a broader commercial flywheel.
New Research of 861 Marketing and PR Professionals Reveals Nearly Half of Podcast Marketers Claim Strong ROI, But Measurement Hasn't Caught Up
This PR Newswire announcement reports that branded podcasting has become a mainstream marketing channel while measurement has lagged, mapping how organizations track engagement far more than revenue and skew their budgets toward production over promotion. It presents the Podcasts as a Marketing Powerhouse report from Outcomes Rocket and Health Podcast Library, based on a survey of 861 marketing and PR professionals, with founder and CEO Saul Marquez pressing teams to measure what moves the business rather than downloads.
New Research of 861 Marketing and PR Professionals Reveals Nearly Half of Podcast Marketers Claim Strong ROI, But Measurement Hasn't Caught Up
Carried by the Associated Press, this release reports that podcasting has become a mainstream marketing channel even as fewer than one in five organizations formally track its ROI, laying out where adoption, publishing consistency, budgets, and AI search tactics stand today. It presents the Podcasts as a Marketing Powerhouse report from Outcomes Rocket and Health Podcast Library, drawn from a survey of 861 marketing and PR professionals, with CEO Saul Marquez urging teams to measure pipeline and revenue rather than downloads.
Marketers lean into podcast adoption but still question ROI and impact
This EMARKETER briefing examines the confidence gap holding back podcast marketing, framing the barrier as the same attribution challenge facing other upper-funnel channels and arguing that the industry's focus is shifting from content creation to connecting podcast exposure with downstream business value. It's anchored in the Podcasts as a Marketing Powerhouse report from Outcomes Rocket and Health Podcast Library, citing that 44.9% of organizations use podcasts in some form while 45.8% of those on the sidelines remain unconvinced the channel supports their marketing goals.
New Research of 861 Marketing and PR Professionals Reveals Nearly Half of Podcast Marketers Claim Strong ROI, But Measurement Hasn't Caught Up
This StreetInsider piece carries the announcement that nearly half of marketing organizations now use podcasts, yet fewer than one in five formally track ROI, with adoption, publishing consistency, budget allocation, and AI search tactics all mapped against that accountability gap. The findings come from the Podcasts as a Marketing Powerhouse report released by Outcomes Rocket with Health Podcast Library, based on a survey of 861 marketing and PR professionals, with CEO Saul Marquez calling for teams to measure pipeline influence rather than downloads.
IAB to release v2.3 of measurement guidelines
This Podnews daily briefing rounds up industry developments, led by the IAB Tech Lab's release of v2.3 of its Podcast Measurement Guidelines for public comment, alongside items on in-car radio listening data, Amazon DSP partnerships, and the cost trade-offs of adding video to a podcast. Among the items covered is new research from Outcomes Rocket on podcasting as a marketing channel, noting that considerable skepticism about effectiveness persists even as more than half of organizations plan to increase their podcast marketing investment.
Nearly Half of Marketers Now Use Podcasts, But Measurement Gap Undercuts ROI Confidence
This Net Influencer article reports that nearly half of marketing organizations now use podcasts, but growth in the channel is outpacing the industry's ability to prove it works, with engagement metrics widely tracked while revenue attribution and formal ROI lag far behind. The piece draws on the survey Outcomes Rocket conducted with Health Podcast Library across 861 marketing and communications professionals, and quotes CEO Saul Marquez on why measuring the wrong things keeps so many organizations skeptical of the channel.
90% prefer to listen to podcasts; 62% also watch them
This Via Podcast newsletter rounds up developments across podcasting and digital marketing, covering Nielsen's findings on audio versus video listening habits, YouTube's growing lead in podcast consumption, and new AI tools for creators. One of its featured items is Outcomes Rocket's survey of 861 marketing and PR professionals, reporting that 44.9% already use podcasts in their marketing while 45.8% of organizations not yet producing them remain skeptical of their impact.
Podcast adoption hits 44.9% but skepticism blocks the rest, survey shows
This PPC Land article examines why podcast marketing adoption has stalled short of the mainstream, finding that doubt about effectiveness outranks budget as the top barrier and tracing that skepticism to a measurement gap where engagement metrics are widely tracked while formal ROI rarely is. The piece is built on the benchmark report Outcomes Rocket published with Health Podcast Library, drawing on a survey of 861 marketing and PR professionals and quoting CEO Saul Marquez on treating podcasting as part of a broader commercial flywheel rather than a downloads race.
Powerhouse, yet skepticism is a barrier
This RAIN News article covers findings on the state of podcast marketing, showing a channel with strong but uneven adoption where inconsistent publishing, production-heavy budgets, and thin measurement leave many marketers doubting whether it works. The piece is built on Outcomes Rocket's survey of 861 marketing and PR professionals, citing that 44.9% already use podcasts while 45.8% of non-hosting organizations still question their effectiveness.
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