Outcomes Rocket partnered with TripleKey and their Chief Revenue Officer, Kile Garrett to build the brand, messaging, and marketing materials behind a fast-growing software security company, giving the team one clear story for its healthcare buyers and a plan to get it into the market.
TripleKey had traction. The story hadn't caught up to it.
TripleKey helps establish and enhance trust in software security. The company scans the code underneath an application, finds vulnerabilities in the legacy code that pipeline tools miss, and reports it in a way non-technical executives can act on. In healthcare, where a breach reaches patient care, that visibility matters.
The product was landing. Kile Garrett came to Outcomes Rocket while TripleKey was seeing real traction as an early-stage company, and the marketing wasn't keeping pace with it.
"We knew that we were getting some pretty significant traction in the market as we were growing as an early startup, and knew that we needed to get a handle on the branding and the messaging and getting the story out there for what we were doing for our various clients, specifically in healthcare." - Kile Garrett, Chief Revenue Officer, TripleKey.
Traction was building before the branding and messaging were settled. Every new conversation was a chance to tell the story, and the story wasn't consistent yet.
TripleKey's value depends on executives, boards, and enterprise leaders understanding where they stand on software risk. The messaging had to survive both an engineering conversation and a C-suite conversation.
An early-stage team focused on product and revenue didn't have the capacity to build the brand, write the messaging, produce the materials, and run the plan.
Brand, messaging, and materials built into a go-to-market motion.
Outcomes Rocket ran a deep dive inside a TripleKey team meeting to understand the product, the buyers, and how the company talks about itself. The plan and approach came into that session already formed.
Built the positioning and messaging platform: what TripleKey does, who it's for, and why the continuous approach is different from point-in-time scanning. One story the whole team could use.
Produced the materials the team needed to take that story into the market and use in live sales conversations.
Ran the plan rather than handing it over. The materials went out, the messaging went into market, and the pipeline results followed.
"Did a full deep dive with us during one of our team meetings. Had a plan, had a strategy, had an approach already set and in place." - Kile Garrett
Pipeline growth, more demonstrations, and more closed business.
Getting the messaging out and executing the plan moved TripleKey's numbers where it counts. Pipeline jumped. Conversations and product demonstrations increased. Those converted into new business.
"Working with Outcomes Rocket, we were ultimately able to see a pretty significant jump in our pipeline and on our growth in conversations, demonstrations, that ultimately led to more business. Being able to see that growth in trajectory just from getting the messaging out, doing the marketing materials we needed, executing the plan that the Outcomes Rocket team had in place for us." - Kile Garrett
"It was something that we expected, but then also it exceeded those expectations that came with working with Outcomes Rocket." - Kile Garrett
Our healthcare growth teams works closely with you to design strategies tailored to your unique goals and market dynamics, fully focused on growth.
Accelerating your growth with expert strategies in marketing, branding, research & insights, sales and lead generation to maximize healthcare impact.
.png)
.png)
