Case Study · TripleKey · Healthtech
Messaging That Moved Pipeline: How Outcomes Rocket Helped TripleKey Convert Traction into Business
Outcomes Rocket partnered with TripleKey and their Chief Revenue Officer, Kile Garrett to build the brand, messaging, and marketing materials behind a fast-growing software security company, giving the team one clear story for its healthcare buyers and a plan to get it into the market.
Pipeline Growth
A significant jump after executing the plan
Product Demonstrations
More conversations and product demonstrations
Closed Business
New activity converted into new business
The starting point
TripleKey had traction. The story hadn’t caught up to it.
TripleKey runs software security scanning that finds vulnerabilities in legacy code and reports what it finds to non-technical executives.
The company was building real traction as an early-stage startup, and the branding and the marketing had not kept pace with it.
“We knew that we were getting significant traction in the market… and needed to get a handle on the branding and the messaging, and getting the story out there… specifically in healthcare.”
Challenges
What stood in the way
Growth moving faster than the brand.
Traction was building before the branding and the messaging were settled. Each new conversation risked telling an inconsistent story.
A technical product sold to non-technical buyers.
TripleKey’s value depends on executives, boards and enterprise leaders understanding where they stand on software risk. The messaging had to work in engineering conversations and in the C-suite.
No in-house marketing function to execute.
An early-stage team focused on product and revenue didn’t have the capacity to build the brand, develop the messaging, produce the materials and run the plan.
Watch
Solutions
Brand, messaging, and materials built into a go-to-market motion.
“Did a full deep dive with us during one of our team meetings. Had a plan, had a strategy, had an approach already set and in place.”
Kile Garrett · Chief Revenue Officer, TripleKey
Discovery With the Full Team
Outcomes Rocket ran a deep dive inside a TripleKey team meeting to understand the product, the buyers, and how the company talks about itself.
Brand and Messaging
Built the positioning and messaging platform: what TripleKey does, who it’s for, and why the continuous approach is different from point-in-time scanning.
Marketing Materials
Produced the materials the team needed to take that story into the market and use in live sales conversations.
Execution
Ran the plan rather than handing it over. The materials went out, the messaging went into market, and the pipeline results followed.
Outcome
Pipeline growth, more demonstrations, and more closed business.
Getting the messaging out and executing the plan moved TripleKey’s numbers where it counts. Pipeline jumped. Conversations and product demonstrations increased. Those converted into new business.
“Working with Outcomes Rocket, we were ultimately able to see a pretty significant jump in our pipeline and on our growth in conversations, demonstrations, that ultimately led to more business. Being able to see that growth in trajectory just from getting the messaging out, doing the marketing materials we needed, executing the plan that the Outcomes Rocket team had in place for us.”
Kile Garrett · Chief Revenue Officer, TripleKey
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