Build Your Outcomes Rocket

How Healthcare Teams Turn Marketing Into Pipeline

By Saul Marquez, with Alexis Anderson

Stop Doing More Marketing. Start Building a Revenue System.

Healthcare marketing teams are not short on activity.

Campaigns are running. Content is publishing. Conferences are booked. New tools are being added. Sales needs pipeline. Leadership wants measurable growth.

The problem is not effort.

The problem is what happens when all that activity is not connected by a clear strategy.

Build Your Outcomes Rocket is about replacing fragmented marketing with a system designed for the realities of health tech and medtech.

The book introduces a practical sequence for building that system:

01Discover

how your buyers actually make decisions, who the real stakeholders are, and where the opportunities in your market exist.

02Define

your positioning, priority accounts and personas, the message each stakeholder needs to hear, and how you will measure success.

03Deliver

programs, campaigns, content, thought leadership, and PR that reinforce one another instead of competing for attention and budget.

Healthcare is complex. Your marketing does not have to be random.

The goal is not to give your team more to do. It is to create clarity around what matters, what connects, and what can be left behind so positioning, messaging, channels, measurement, and technology work as one system.

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About the Authors

Saul Marquez is the founder and CEO of Outcomes Rocket, a global agency helping MedTech and HealthTech companies accelerate growth and bolster their impact. With over seventeen years of industry experience with companies including Medtronic, Stryker, and NuVasive, Saul brings a systems-level perspective to how organizations engage markets, align stakeholders, and scale impact.

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Alexis Anderson is the VP of Strategy, Research & Insights at Outcomes Rocket, where she uncovers insights for MedTech and HealthTech companies and turns them into in-market strategies. She has more than a decade of experience in competitive intelligence, market sizing, and commercial strategy. A VIVE speaker and mentor, Alexis developed and teaches a healthcare consulting course at Boston University School of Public Health, where she earned her MPH.